Transformers & Power Electronics Business Development Director

TECO-Westinghouse

$120K — $150K *
Energy & Utilities
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Electrical Engineering, Business Administration, or related field (MBA preferred)
  • 10+ years of sales or business development experience in the power systems industry
  • Comprehensive knowledge of transformers, busbars, and switchgear
  • Experience in developing sales channels and managing customer relationships
  • Successful history of driving revenue growth and closing significant deals
  • Strong negotiation, presentation, and strategic planning skills
  • Proven results in launching or expanding product lines or business units
  • Willingness to travel as necessary
  • Position based on-site in Round Rock, Texas, not remote

Responsibilities

  • Design and implement an effective channel and distribution strategy
  • Onboard and manage strategic channel partners in target markets
  • Define channel incentives and sales tools for partners
  • Prioritize and engage key customer segments like utilities and EPCs
  • Create tailored engagement plans for significant accounts
  • Lead the entire sales cycle from lead generation to closing
  • Monitor market trends to inform strategic decisions
  • Collaborate with product teams to ensure product-market fit
  • Develop the sales team's capabilities for broader customer acquisition

Benefits

  • Opportunity to work with high-quality electrical power equipment
  • Engagement with a diverse range of clients including industrial and utility sectors
  • Focus on strategic relationships with decision-makers
  • Potential for professional growth and development within the sales team
  • Chance to influence the commercial success and market presence of the business
Full Job Description
SUMMARY
This position is responsible for delivering high-quality transformers, busbars, switchgear, and Electric Power equipment to industrial, utility, and infrastructure clients. Will play a critical role in shaping the commercial success of this business by establishing an effective channel strategy, identifying key customer segments, and developing comprehensive engagement plans to drive market penetration and sustainable growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES
Channel Strategy Development:
  • Design and implement a robust channel and distribution strategy, including direct sales, agents, resellers, and OEM partnerships.
  • Identify, onboard, and manage strategic channel partners across target markets.
  • Define channel incentives, pricing models, and sales enablement tools.
Customer Strategy & Engagement:
  • Identify and prioritize high-potential customer segments including utilities, EPCs, industrial customers, and infrastructure developers.
  • Develop tailored engagement plans for key accounts, including relationship mapping, value propositions, and solution alignment.
  • Build and maintain long-term relationships with senior-level stakeholders and decision-makers.
Sales Leadership & Execution:
  • Lead the end-to-end sales cycle from lead generation through proposal, negotiation, and closing.
  • Set and achieve sales targets, forecast revenue, and manage sales performance metrics.
  • Collaborate with the national sales team on lead generation, brand positioning, and promotional activities.
Market Intelligence & Product Alignment:
  • Monitor market trends, customer needs, and competitor activities to inform strategic decisions.
  • Work closely with product and engineering teams to ensure product-market fit and innovation.
  • Provide customer feedback to drive product enhancements and service improvements.
Team Development:
  • Enable ONE TECO sales team approach to prepare, train and motivate existing sales team to expand their customer base.
  • Improve inside sales supporting team to achieve professional growth and sales excellence.
General Duties:
  • Perform work safely in adherence to company goals and policies
  • Compliance with applicable Company policies concerning maintaining a drug free workplace is required.
  • Compliance with all Company policies is required, including adherence to Company ISO 9001 Standards and compliance with Company Affirmative Action Plan and Company Safety procedures.
  • Any additional duties and responsibilities as required or assigned.

SUPERVISORY RESPONSIBILITIES
  • Directly supervises subordinate managers and non-management employees.
  • Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
  • Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving issues.

QUALIFICATIONS, EDUCATION, AND EXPERIENCE
Required -
  • Bachelor's degree in Electrical Engineering, Business Administration, or a related field (MBA is a plus).
  • Minimum 10 years of experience in sales or business development in the power systems or electrical equipment industry.
  • Deep understanding of transformers, busbars, switchgear, and circuit breakers, and their applications.
  • Proven ability to develop sales channels and manage complex customer relationships.
  • Proven track record of driving revenue growth and closing large-scale deals.
  • Strong negotiation, presentation, and strategic planning skills.
  • Demonstrated success in launching or growing a new product line or business unit.
  • Willingness to travel regionally and internationally as required.
  • This position requires being on-site in Round Rock, Texas (Not Remote).
Preferred -
  • Existing relationships with utilities, EPC contractors, and industrial customers.
  • Experience with electrical equipment sales in emerging markets or regulated industries.
  • Familiarity with power system standards and grid compliance requirements.
  • Multilingual capabilities are a plus, depending on region and customer base.

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