Job SummaryWellverse is seeking a highly motivated and experienced Tradeshow Manager to lead our industry presence with engaging tradeshow and industry event experiences that showcase how our brand, products and services can help our customers deliver better patient care.
This role requires robust project management, stakeholder engagement, and a strategic approach to tradeshow logistics, aligning with the company's overarching tradeshow strategy. The candidate will work closely with both internal and external stakeholders to deliver exceptional experiences that meet strategic objectives and ROI targets. The position is on the Brand, Creative and Events (BCE) Team and reports to the Senior Manager of Events.
The ideal candidate will have a proven record of successfully building and executing tradeshows, industry events, B2B experiences, and other brand activations in alignment with core marketing objectives.
Key ResponsibilitiesTradeshow Strategy & Execution- Oversee the tradeshow logistics for Wellverse's largest and most strategic tradeshows (20-25 annually), logistics include exhibit design, production and setup, vendor relations, registration and sponsorship deliverables, shipping and on-site management to ensure flawless execution.
- Develop and maintain a comprehensive tradeshow strategy, ensuring it aligns with organizational goals and maximizes the use of staffing and financial resources to boost attendee engagement.
- Lead show contracting, booth selection and year over year budgeting and value metrics of attending.
- Communicate the tradeshow strategy and corporate initiatives to all teams responsible for executing Wellverse's tradeshow and brand presence.
- Advise internal tradeshow coordinators on best practices, brand or process updates or data analysis.
- Coordinate with the sales and marketing team to enhance attendee experience before, during and after tradeshows and leverage innovative technologies to boost tradeshow lead generation efforts.
Budget, Measurement & Analytics- Develop and manage detailed tradeshow budgets, ensuring financial efficiency and comprehensive evaluation of criteria for future participation.
- Collect and analyze post-show feedback and financial data to accurately calculate return on investment, identify areas of improvement and inform strategic decisions and engagement strategy.
- Generate annual and quarterly ROI presentations providing data-driven insights to refine tradeshow program.
Brand, Inventory & Compliance- Oversee the creation and quality control of all tradeshow materials, from graphics and presentations to signage and exhibit inventory, providing timely updates and clear communication to stakeholders to maintain consistency and brand integrity.
- Ensure compliance with legal and regulatory requirements within the healthcare industry guidelines for giveaways, sponsorships, and brand presence.
- Oversee the management, organization, and inventory of the Richmond Office marketing closet.
Minimum Requirements- 5+ years of experience in tradeshow or event design, programming and management or project management
- 2+ years in brand activation and stewardship
- Bachelor's degree in event management, hospitality, business, marketing or equivalent experience
Critical Skills- Leadership in project management or hospitality and excellent customer service skills
- Proven success in managing major tradeshows and events
- Strong communication and data management/analytics skills
- Proficient use of Google Sheets and Microsoft excel and other data management tools
- Experience managing forms, reports, dashboards and leads in Salesforce Proven success in working with sales teams to execute on a common goal
- Experience managing multiple complex projects with cloud-based team management systems
Preferred Qualifications- Relevant industry certifications (e.g., CMP, CEM)
- Project management training (e.g., PMP, Six Sigma)
- Healthcare industry experience
Physical Requirements- 30% travel for tradeshows and other events, as needed
- Availability for nights and weekends, during travel and event load-in and load-out.
We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, please click here.
Our Base Pay Range for this position$79,500 - $132,500
McKesson has become aware of online recruiting-related scams in which individuals who are not affiliated with or authorized by McKesson are using McKesson's (or affiliated entities, like CoverMyMeds or RxCrossroads) name in fraudulent emails, job postings or social media messages. In light of these scams, please bear the following in mind:
McKesson Talent Advisors will never solicit money or credit card information in connection with a McKesson job application.
McKesson Talent Advisors do not communicate with candidates via online chatrooms or using email accounts such as Gmail or Hotmail. Note that McKesson does rely on a virtual assistant (Gia) for certain recruiting-related communications with candidates.
McKesson job postings are posted on our career site: careers.mckesson.com.
