Position:
Trade Marketing Manager (West)
Location:
Delta, British Columbia
Manager
Hiring Range:
90100
to
112600
Benefits and Perks:At Sleeman Breweries, you’ll have access to benefits that support you today and help you plan for tomorrow:
● Competitive compensation
● RRSP-matching program to help you save for retirement
● A commitment to work-life balance
● Benefits coverage for partners and kids
● Parental leave top-up for primary and secondary caregivers
● Employee product credit
● Tuition reimbursement program for eligible employees
● Employee and family assistance program
● Discount program with access to perks from big brands and local favourites
● Professional development opportunities including mentorship and leadership development
Purpose and Impact
Purpose and Impact
Our story is about more than great beverages, it’s about people, pride, and progress. Reporting into the Director, Trade Western Brands, the Trade Marketing Manager, West, you will develop and manage below-the-line marketing plans across brands in the market, partnering with Sales and National Brand Managers to support strong execution, brand performance, and continuous improvement.
Responsibilities
Trade Marketing Planning & Execution
- Develop and manage below-the-line (BTL) plans for all brands in the market.
- Oversee the development and execution of promotions, events, sponsorships, and point-of-sale programs.
- Partner with National Brand Managers to align regional activities with national brand strategies.
- Conduct in-depth market assessments as part of the annual planning process.
- Maintain timely and accurate BTL program information on the company intranet.
Performance, Budget & Demand Planning
- Evaluate marketing activities to measure performance and effectiveness.
- Monitor industry trends, competitive activity, and brand performance through ongoing trade presence.
- Manage the regional BTL budget.
- Participate in demand planning to ensure in-market promotional activities are accurately captured.
Sales Partnership & Relationships
- Act as the primary Marketing liaison with Sales and participate in sales planning meetings to support effective execution.
- Build and maintain strong internal, external, industry, and trade relationships.
- Collaborate effectively with cross-functional teams and internal and external stakeholders.
Leadership & Continuous Improvement
- Lead and coach a team of Brand Activity Managers.
- Lead special projects for the Marketing function or market as required.
- Identify and implement continuous improvement, best-practice, and waste-reduction opportunities.
- Maintain compliance with applicable Canadian advertising laws, standards, and liquor board regulations.
Skills and Qualifications
- Post-secondary education in Marketing or a related business field.
- Minimum 5 years of experience in a related role within a consumer packaged goods (CPG) environment, including at least 2 years in a management position.
- Demonstrated experience developing and implementing tactical plans.
- Strong business acumen and people-management skills.
- Strong analytical thinking and budget-management skills.
- Proven ability to contribute effectively across multiple cross-functional teams and engage internal and external stakeholders.
- Excellent written and verbal communication and presentation skills.
- Strong proficiency with Excel, Word, PowerPoint, and Outlook.
- Knowledge of sales in a retail environment is considered an asset.
Work Environment (Hybrid/Onsite)
Based in Delta, British Columbia, with travel required approximately 20% of the time. The role is permanent, full time, minimum 3 days per week in office.
Think you have what we need but your credentials don’t perfectly line up? That’s OK! We know that some job seekers miss opportunities if they think their qualifications don’t fit. If you believe your skills and experience can make a difference here, we encourage you to apply!
