TikTok

TikTok Shop - Strategy & Analytics Analyst

TikTok$102K — $159K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of experience in strategy, business analysis, or strategic finance, preferably in tech or consulting firms.
  • Expertise in business modeling and performance diagnostics with a focus on the US market.
  • Strong collaborative abilities with cross-functional teams, ensuring strategic alignment and execution.
  • Excellent analytical and problem-solving skills, particularly in competitor benchmarking and unit economics optimization.
  • Experience managing complex projects in fast-paced, ambiguous environments.

Responsibilities

  • Drive the development of strategic roadmaps for TikTok Shop in the US market.
  • Conduct comprehensive business performance diagnostics to enhance operational efficiency.
  • Lead extensive research on e-commerce trends and competitor analysis.
  • Create impactful white papers and presentations for leadership to guide localized investments.
  • Coordinate initiatives across Product, Marketing, and Operations teams from conception to execution.
  • Ensure consistent strategy execution across all functions and stakeholders.

Benefits

  • Access to medical, dental, and vision insurance from day one.
  • 401(k) savings plan with company match.
  • Paid parental leave and short-term/long-term disability coverage.
  • Life insurance and wellbeing benefits.
  • 10 paid holidays and 10 sick days per year, plus 17 days of paid personal time.
Full Job Description
Responsibilities

About the team The E-commerce Strategy team for TikTok Shop plays a critical role in setting direction and accelerating growth of the US market. The team operates at the center of global strategy planning, research and analysis, partnering closely with regional and industry leaders to identify market opportunity, determine operation directions and set key team targets. We are looking for a Strategy & Analytics Associate for US resource management. Responsibilities - Strategic Planning & Roadmapping: Drive the development of long-term strategic roadmaps for TikTok Shop in the US market, leveraging market intelligence to identify high-growth categories and white-space opportunities. - Business Performance Diagnostics: Conduct granular analysis of business health, synthesizing complex datasets to optimize unit economics, operational efficiency, and seller penetration within the region. - Market Intelligence & Research: Lead comprehensive research on the e-commerce landscape, including deep-dive competitor analysis and emerging social commerce trends to refine platform positioning. - Executive Support & Decision Science: Author high-impact strategy white papers and presentations for leadership, translating analytical findings into clear, data-driven recommendations for localized investment and scaling. - Cross-Functional Initiative Orchestration: Serve as a primary strategic partner for Product, Marketing, and Ops teams, aligning initiatives from conceptual framework through to execution and scaled impact. - Operational Excellence: Navigate a fast-paced environment to drive organizational alignment, ensuring consistent execution of strategy across all functional pillars and stakeholders.

Qualifications

Minimum Qualifications - Professional Experience: 3+ years of experience in strategy, business analysis, or strategic finance at leading technology companies or consulting firm. - Proficiency in advanced business modeling and performance diagnostics, with a proven track record of translating complex datasets into strategic insights for the US market. - Demonstrated ability to coordinate across cross-functional stakeholders (Product, Marketing, Ops), driving organizational alignment and strategic execution within a fast-paced environment. - Strong analytical and problem-solving skills, with extensive experience in areas such as competitor benchmarking, unit economics optimization, and long-term business roadmapping. - Comfortable navigating high-growth, ambiguous environments and managing complex projects from conceptual framework to scaled implementation. Preferred Qualifications - Proficiency in SQL or Python for large-scale data extraction, statistical modeling, and automated business reporting. - Ability to synthesize complex technical findings into compelling narratives and visual frameworks for non-technical executive audiences.

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $102600 - $159600 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About TikTok

TikTok is a social media app that allows users to create and share short videos. The app was launched in 2016 by Chinese tech company ByteDance. TikTok has become one of the most popular social media apps in the world, with over 1 billion active users. The app has been downloaded over 2 billion times worldwide. TikTok has faced controversy over its data privacy practices and its potential ties to the Chinese government. In 2020, the app faced a potential ban in the United States, but a deal was reached with Oracle and Walmart to create a new company called TikTok Global.
Learn more about TikTok
Size
1,750 employees
Industry
Founded
2012

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