TikTok

TikTok Commerce - Mass Acquisition & Incubation Manager

TikTok • $97K — $140K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of digital marketing and project management experience
  • Strong analytical skills for complex business analysis
  • Ability to simplify complex concepts in ambiguous environments
  • Proactive, resilient, and quick learner
  • Preferred experience in e-Commerce or user acquisition
  • Familiarity with content platforms, especially content-based e-Commerce
  • Strong connections with brands and distributors are a plus

Responsibilities

  • Manage seller outreach strategies for acquisition and incubation
  • Oversee internal outreach channels to maximize business goals
  • Lead Email Direct Marketing efforts, including pitching and newsletters
  • Analyze data from outreach to assess effectiveness
  • Design and execute A/B tests to enhance seller journey
  • Collaborate with cross-functional teams to improve outreach product efficiency
  • Share insights to drive best practices across teams

Benefits

  • Day one access to extended health and dental coverage
  • Group registered retirement savings plan (RRSP) with company match
  • Paid parental leave and disability coverage
  • Life insurance and wellbeing benefits
  • Paid holidays, vacation, and sick time
Full Job Description
Responsibilities

Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in Canada. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the leading, on-trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping. This position is for an existing vacancy. With more than 1 billion loyal users globally, TikTok is the ideal platform to deliver a brand new and exciting shopping experience to our users. TikTok is already the place where trends first surface, and where brands, creators, and consumers are already connected in meaningful ways. We are looking for passionate and talented people to join our commercial team in Canada, to help build an e-Commerce ecosystem that is innovative, secure, and intuitive for our users and partners alike. - Manage the development and implementation of seller outreach strategies covering seller acquisition and incubation, figure out roadblocks and coordinate necessary resources among larger teams. - Take charge of internal outreach channels and manage the resources so as to maximize the overall benefits and achieve the business goal - Take responsibility for Email Direct Marketing including pitching / education / newsletters and be able to analyse the data effect of outreach - Design and execute a/b tests to iterate content on various channels and improve seller journey based on test data and survey - Improve outreach product effectiveness and efficiency by working closely with user research, product, algo and other cross functional teams. - Accumulate and share learnings to drive best practice with internal and external teams.

Qualifications

Minimum Qualification(s): - Candidates who have 5+ years of user digital marketing experience and project management experience - Good data sense, ability to deal with complex business analysis and intelligence in defining opportunities. - Structured and original thinking, ability to thrive in an ambiguous environment and explain complex concepts simply. - Quick learner, proactive and resilient. Preferred Qualification(s): - E-Commerce or user acquisition experience - Familiar with content platforms; experience in content-based e-Commerce is highly preferred. - Strong connections with brands and distributors are preferred. The Company is committed to leveraging new technologies and working efficiently. As a result, artificial intelligence systems may be used to screen, assess and/or select applicants for this position.

Job Information

[For Pay Transparency] Toronto Compensation Description (Regular)

The base salary range for this position in the selected city is CAD$ 97200- CAD$ 140400

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, restricted stock units and benefits.

Employees have day one access to extended health, dental, a group registered retirement savings plan (RRSP) with company match issued through a deferred profit sharing plan (DPSP), paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive paid holidays, vacation, and sick time.

The Company reserves the right to modify or change these benefits programs from time to time, with or without notice subject to compliance with local laws.

About TikTok

TikTok is a social media app that allows users to create and share short videos. The app was launched in 2016 by Chinese tech company ByteDance. TikTok has become one of the most popular social media apps in the world, with over 1 billion active users. The app has been downloaded over 2 billion times worldwide. TikTok has faced controversy over its data privacy practices and its potential ties to the Chinese government. In 2020, the app faced a potential ban in the United States, but a deal was reached with Oracle and Walmart to create a new company called TikTok Global.
Learn more about TikTok
Size
1,750 employees
Industry
Founded
2012

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