Therapy Content Manager Position Summary & Key Responsibilities The Therapy Content Manager sits within the Marketing & Communications organization and serves as the bridge between clinical strategy, medical education, marketing, and commercial execution. Different than a traditional product marketing role, the Therapy Content Manager focuses on the patient care pathway, therapy adoption, clinical education, and unmet clinical needs, ensuring that icotec's differentiating benefits extend beyond products and into the broader treatment ecosystem.
The ideal candidate combines clinical curiosity, strong content development skills, and the ability to translate complex scientific concepts into compelling educational and commercial resources.
The Therapy Content Manager is responsible for developing, managing, and scaling therapy-focused content that supports icotec's leadership in spine oncology, spinal infection, and emerging clinical indications.
Therapy Strategy & Content Development
- Develop and maintain therapy-focused content strategies for spine oncology, spinal infection, and future indications.
- Create marketing and communications content supporting the full patient care continuum, from diagnosis through treatment and follow-up.
- Translate clinical evidence, treatment protocols, and physician insights into engaging content for internal and external audiences.
- Build and manage therapy messaging frameworks that align with icotec's strategic priorities.
Clinical Insights & Market Intelligence
- Monitor clinical trends, treatment pathways, and evolving standards of care.
- Identify unmet clinical needs and emerging therapy opportunities.
- Gather insights from surgeons, radiation oncologists, infectious disease specialists, and multidisciplinary care teams.
- Analyze therapy adoption patterns and provide recommendations to leadership.
KOL & Clinical Collaboration
- Partner with Key Opinion Leaders (KOLs), researchers, and healthcare professionals to develop marketing materials and thought leadership content.
- Support advisory boards, the Spine Therapy Society, investigator meetings, symposiums, and educational programs.
- Collaborate with medical affairs and regulatory teams to ensure content accuracy and compliance.
Content Lifecycle Management
- Manage the creation, review, approval, and deployment of therapy content across all channels.
- Maintain content libraries and ensure consistency across marketing, sales, clinical education, and digital platforms.
Cross-Functional Leadership
- Partner closely with Product Management to ensure therapy insights inform product strategy and product evolution.
- Collaborate with Marketing, Medical Affairs, Clinical Affairs, Regulatory, Healthcare Access and Commercial teams.
- Support global growth and alignment between U.S. and Swiss-based teams.
The successful Therapy Content Manager will:
• Increase therapy awareness and adoption within target clinical communities.
• Establish consistent therapy messaging across channels and regions.
• Develop scalable content via appropriate platforms supporting multiple indications.
• Deliver high-quality marketing content that supports physician engagement and commercial growth.
• Generate actionable clinical insights that influence strategic decision-making.
• Strengthen icotec's position as a thought leader in spinal oncology, spinal infection and advanced spinal care.
Qualifications Required: - Bachelor's degree in related field (Marketing, Communications, Life Sciences, Biomedical Engineering, Business etc).
- 5+ years of experience in MedTech, Biotech, Life Sciences or Pharmaceutical marketing.
- Strong written and verbal communication skills.
- Ability to synthesize complex clinical or scientific information into clear, compelling narratives.
- Experience working cross-functionally with clinical, regulatory, and commercial stakeholders.
- Skilled at thinking innovatively and approaching deliverables with creativity.
Preferred: - Experience in Spine, Oncology, Neurosurgery, Orthopedics, Radiation Oncology, or related specialties.
- Familiarity with KOL engagement and evidence-based marketing.
- Understanding of patient pathways and therapy adoption strategies.
- Experience with content management systems, marketing platforms, and AI productivity assistance tools.
Additional Information: This position is based in icotec's Boston office and follows a hybrid work arrangement, with an expectation of working in the office 1-2 days per week. In the next several months, this expectation will shift to working in the office 3 days per week (Tues/Wed/Th) with flexible hours.
