SUMMARY The Technical Marketing Manager will play a pivotal role in bridging the gap between engineering, product development, and marketing. You will be responsible for positioning and promoting our cutting-edge analog and power semiconductor products to targeted markets, ensuring their technical advantages are effectively communicated to customers and partners. This role requires a combination of technical acumen and marketing expertise to drive product adoption, identify new market opportunities, and provide technical insights to the marketing and sales teams.
DUTIES AND RESPONSIBILITIES: To perform this job successfully, an individual must be able to perform each essential function satisfactorily to include but not limited to:
- Develop and execute technical marketing strategies that align with business objectives and market needs for analog and power semiconductor products.
- Collaborate with engineering, R&D, and product management teams to translate technical features into compelling value propositions.
- Drive content creation including technical documentation, white papers, product demos, presentations, and application notes that highlight product advantages.
- Conduct competitive analysis to understand industry trends, emerging technologies, and market positioning.
- Work closely with the sales team to provide technical expertise, assist with customer engagements, and support the development of targeted marketing campaigns.
- Identify and evaluate new markets, customer segments, and applications for existing and future product lines.
- Manage product launch initiatives by working with cross-functional teams to ensure timely delivery and market adoption.
- Attend industry events, conferences, and customer meetings to represent the company and promote products.
- Track product performance, market feedback, and emerging trends to refine and optimize marketing strategies.
QUALIFICATIONS:Education/Experience:- Bachelor's degree in Electrical Engineering, Marketing, or a related technical field
- 5+ years of experience in engineering or technical marketing within the semiconductor industry, preferably focused on analog or power semiconductors.
Skills/Abilities:- Strong understanding of analog and power semiconductor technologies, applications, and markets.
- Proven ability to create and execute go-to-market strategies for technical products.
- Excellent communication skills with the ability to present complex technical concepts to non-technical audiences.
- Experience in customer-facing roles, providing technical guidance and support to sales teams.
- Analytical mindset with the ability to assess market trends and customer needs.
- Experience working with cross-functional teams including engineering, sales, and marketing.
Other Skills Required: Time Management, Critical Analysis, Problem-solving, Computerized systems, Organizational, Communication, Negotiation, Interpersonal, Attention to Detail, Ability to work in diverse and fast-paced environments and flexible changing directions, Ability to conduct presentations, Maintain professional communication and build rapport with internal and external customers.
Work Conditions/Physical Requirements: Office environment, driving vehicle, airline flights, lift, stand, sit, bend, reach, pull, repetitive motion
What We Offer:- Competitive salary and bonus structure
- Comprehensive benefits package (medical, dental, vision and life insurance)
- 401(k) plan with company match
- Paid Time Off (PTO)
- Professional development opportunities
- Flexible work environment
How to Apply:Interested candidates are encouraged to submit their resume and a cover letter detailing their qualifications and experience. Job code and salary requirements should be submitted for full consideration.
