Job description:
Head of Brand & Growth
As RTS Tactical continues to grow, we are looking for a creative, driven, and highly resourceful Head of Brand & Growth to expand the reach, presence, and recognition of the RTS Tactical brand.
Who We're Looking ForRTS Tactical is seeking an experienced brand builder with the creativity, initiative, and business judgment to identify opportunities and turn ideas into action.
This role will focus on expanding RTS Tactical's presence beyond traditional digital marketing through brand development, public relations, strategic relationships, collaborations, events, sponsorships, media opportunities, and creative brand initiatives.
The ideal candidate combines strong creative instincts with the ability to execute. This person should be comfortable developing new ideas, building external relationships, identifying opportunities for the brand, and driving initiatives from concept through completion.
This is a hands-on role with significant ownership and the opportunity to help shape the next stage of the RTS Tactical brand.
What You'll Do - Develop and execute initiatives that increase brand awareness, visibility, and market presence.
- Identify new channels and opportunities to expand the reach of the RTS Tactical brand.
- Develop PR and media opportunities that strengthen brand recognition and positioning.
- Build strategic relationships with relevant organizations, industry partners, media, creators, and other external stakeholders.
- Identify and develop collaborations, sponsorships, and other brand opportunities.
- Develop creative campaigns and initiatives that generate attention, engagement, and organic reach.
- Identify events, activations, and opportunities that strengthen brand presence.
- Lead initiatives from initial concept and outreach through negotiation, coordination, and execution.
- Collaborate with internal marketing, creative, sales, and leadership teams to bring initiatives to life.
- Stay closely connected to industry, consumer, and cultural trends to identify emerging opportunities.
- Evaluate the effectiveness of brand initiatives and continuously improve where resources are invested.
What Success Looks Like - Increased awareness, visibility, and recognition of RTS Tactical.
- A consistent pipeline of new ideas and opportunities that move from concept into execution.
- Strong external relationships that create meaningful opportunities for the brand.
- Successful PR, collaborations, events, campaigns, and brand initiatives that expand reach and engagement.
- A stronger, more distinctive RTS Tactical presence across its markets and communities.
Qualifications - 6+ years of experience in brand marketing, brand development, PR, communications, experiential marketing, partnerships, or a related field.
- Demonstrated experience developing and executing brand campaigns, PR initiatives, collaborations, events, activations, or other growth initiatives.
- Strong relationship-building, communication, and negotiation skills.
- Creative thinker with strong business judgment and commercial awareness.
- Proven ability to independently identify opportunities and drive projects forward.
- Strong project management, organizational skills, and follow-through.
- Experience working cross-functionally with creative, sales, marketing, and leadership teams.
- Experience managing external agencies, vendors, media relationships, or strategic partners is a plus.
- Experience within tactical, outdoor, defense, public safety, sporting goods, or another enthusiast-driven industry is a plus.
This Role May Not Be a Fit If
- Professional experience is primarily focused on paid advertising, SEO, e-commerce optimization, or other technical digital marketing functions.
- Experience has primarily centered around executing established marketing calendars rather than developing new brand opportunities.
What's In It For You - Opportunity to play a meaningful role in shaping the next stage of the RTS Tactical brand.
- High level of ownership and opportunity to bring new ideas to life.
- Direct collaboration with company leadership and cross-functional teams.
- Fast-moving environment where initiative and results are recognized.
- Opportunity to build relationships across the tactical, public safety, defense, and broader consumer landscape.
- Benefits package including health, dental, vision, life insurance, PTO, and 401(k) matching.
- Mission-driven team environment supporting the Law Enforcement and First Responder communities.
RTS Tactical has built a strong foundation through its products, customers, and mission. The next stage of growth includes expanding how, where, and with whom the RTS Tactical brand shows up.
This role will drive the relationships, ideas, experiences, and opportunities that introduce RTS Tactical to new audiences, strengthen its position in the market, and build lasting brand recognition.
Job Type: Full-time
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
