Sinclair Broadcast Group, Inc

SVP, Sports Podcast Revenue

Sinclair Broadcast Group, Inc • $250K — $325K *
Media
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 15+ years in sports media, podcasts, audio, digital video, or a related field.
  • 8+ years leading diverse teams in content, production, and audience development.
  • Proven success in building and scaling media portfolios and content franchises.
  • Strong understanding of sports audience behavior and content consumption patterns.
  • Ability to merge creative vision with business strategy and financial analysis.
  • Demonstrated track record in talent recruitment and leadership development.
  • Experience in negotiating complex content and partnership agreements.

Responsibilities

  • Set and lead the vision and strategy for AMP Sports' audio and sports content.
  • Oversee development and performance of multimedia sports content including podcasts and videos.
  • Architect a clear portfolio defining audience priorities and content opportunities.
  • Identify and create original content around sports figures and cultural moments.
  • Develop a high-performing team and foster a collaborative culture.
  • Manage the operating plan and budget while ensuring creative and financial balance.
  • Create an integrated distribution strategy across multiple platforms.

Benefits

  • Participation in a retirement plan.
  • Life and disability insurance.
  • Health, dental, and vision plans.
  • Flexible spending accounts.
  • Sick leave and vacation time.
  • Parental leave.
  • Employee stock purchase plan.
Full Job Description
Job Description

AMP Sports is seeking a visionary, commercially minded Senior Vice President of Sports Podcast Revenue to lead revenue strategy, advertiser partnerships, sponsorship development, and commercial performance across its growing sports podcast portfolio. This executive will identify, develop, and scale high-value revenue opportunities across podcasts, digital video, social-first programming, talent-led franchises, and multi-platform sports experiences.

What You'll Do
  • Lead the sales strategy, client growth plan, and revenue performance for AMP Sports' podcast and audio portfolio.
  • Develop and grow direct advertiser, agency, sponsorship, branded-content and strategic-partnership revenue opportunities.
  • Identify high-potential sports franchises, talent-led properties, audience segments, and cultural moments that can be transformed into scalable commercial offerings.
  • Partner with AMP Sales & Marketing Solutions to create compelling sales narratives, sponsorship packages, integrated marketing programs, and advertiser solutions.
  • Work alongside Sports Partnerships & Activations to develop premium partnership opportunities involving athletes, teams, leagues, live events, and brand activations.
  • Establish revenue targets, forecasts, pipeline discipline, pricing strategy, inventory models, and performance reporting for the business.
  • Build commercially viable packaging across podcast, video, social, digital, live, broadcast, and other relevant Sinclair platforms.
  • Develop relationships with senior brand marketers, agencies, media buyers, sports partners, platforms, talent representatives, and other strategic partners.
  • Identify new revenue streams, including branded content, custom programs, affiliate opportunities, licensing, commerce, events, subscriptions, and emerging platform monetization.
  • Partner with content, audience, analytics, legal, finance, and business affairs teams to ensure commercial opportunities are executable, brand-safe, and aligned with rights obligations.
  • Use audience data, market intelligence, advertiser feedback, and revenue performance to inform commercial strategy, product development, and investment priorities.
  • Recruit, lead, and develop a high-performing commercial team with clear accountability, strong collaboration, and a results-oriented culture.
  • Represent AMP Sports externally with clients, agencies, platforms, partners, and industry leaders.

What You'll Bring
  • 15+ years of progressive leadership experience in sports media, podcasting, audio, digital media, advertising, sponsorship, partnerships, or a related commercial media business.
  • 8+ years leading senior sales, revenue, partnerships, business development, or commercial strategy teams.
  • Demonstrated success growing revenue for sports, audio, podcast, video, social, streaming, television, or talent-led media properties.
  • Deep understanding of advertising sales, sponsorship development, branded content, agency relationships, media monetization, and evolving sports-media consumption habits.
  • Experience developing multi-platform commercial packages across audio, video, social, digital, live events, and traditional media.
  • Strong financial and business judgment, including forecasting, pricing, inventory management, revenue planning, and performance analysis.
  • Proven ability to build and maintain senior-level relationships with brands, agencies, platforms, sports properties, talent, and strategic partners.
  • Experience negotiating or overseeing complex advertising, sponsorship, distribution, licensing, talent, or partnership agreements in partnership with legal and business affairs.
  • Exceptional executive presence, communication, negotiation, decision-making, and stakeholder-management skills.
  • High integrity and sound judgment in matters involving brand safety, rights, talent relationships, advertiser commitments, and audience trust.

Preferred Qualifications
  • Experience monetizing a sports podcast, audio, digital-video, social, streaming, or multi-platform media portfolio.
  • Established relationships with national advertisers, media agencies, sports marketers, leagues, teams, talent representatives, and platform partners.
  • Experience launching new commercial products, scaling a revenue organization, or building monetization infrastructure during a period of rapid growth.
  • Bachelor's degree or equivalent combination of education and relevant experience; advanced degree is a plus.

How Success Will Be Measured
  • Revenue growth, profitability, forecast accuracy, and achievement of annual commercial targets.
  • Growth of advertiser, agency, sponsorship, and strategic-partner relationships.
  • Development of scalable, differentiated sponsorship and advertising products.
  • Expansion of revenue across podcasts, video, social, digital, live, and other Sinclair platforms.
  • Strength and health of the revenue pipeline, renewals, client retention, and long-term partnership value.
  • Recruitment, development, and retention of a high-performing commercial team.

The base salary compensation range for this role is $250,000 to $325,000. In addition, this role may be eligible for a discretionary quarterly and annual bonus which would be awarded based on individual and company performance. Final compensation for this role will be determined by various factors such as a candidates' relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.

About Sinclair Broadcast Group, Inc

Sinclair Broadcast Group, Inc. is a diversified media company and leading provider of local sports and news. The company owns and operates television stations across the United States, providing local news, sports, and other programming. Sinclair Broadcast Group, Inc. also owns a variety of digital media assets, including websites, mobile apps, and streaming services. The company was founded in 1986 and is headquartered in Hunt Valley, Maryland.
Learn more about Sinclair Broadcast Group, Inc
Size
11,500 employees
Market Cap
$1 billion
Industry
Net Income
-$2.4 billion
Founded
1986
5 Year Trend
+18.5%
Revenue
$5.9 billion
NASDAQ

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