American Management Association

SVP, Sales & Marketing

American Management Association$210K — $250K *
Education, Government & Non-Profit
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; MBA or advanced degree strongly preferred.
  • Minimum 15 years of progressive leadership experience in B2B sales and marketing.
  • Demonstrated success in revenue scaling and organizational change.
  • Proven expertise managing integrated marketing and sales teams with digital tools proficiency.
  • Exceptional executive presence and business acumen for influencing stakeholders.
  • Experience preferred in learning, consulting, or membership-based organizations.
  • Willingness to travel as needed.

Responsibilities

  • Establish and manage a comprehensive budget with full P&L accountability.
  • Shape revenue growth strategy aligned with long-term organizational goals.
  • Identify and evaluate new market opportunities and strategic partnerships.
  • Lead go-to-market strategy development using industry trends.
  • Represent customer perspectives in executive decision-making.
  • Implement a scalable infrastructure utilizing AI for forecasting and performance tracking.
  • Cultivate relationships with key accounts for retention and expansion.

Benefits

  • Comprehensive health and wellness programs.
  • Flexible work arrangements to promote work-life balance.
  • Retirement savings plan with employer matching.
  • Professional development opportunities for continuous learning.
  • Supportive and dynamic company culture fostering collaboration.
Full Job Description
Senior Vice President, Sales and Marketing in New York City. As a key member of AMA's executive leadership team, the SVP will lead the development and execution of AMA's growth strategy. The SVP will oversee the P&L for AMA's seminar business, driving scalable growth, brand recognition, and measurable results. They will also identify new market opportunities and position AMA as a preferred learning partner.

Responsibilities include:

  • Establish and manage a multi-faceted budget with full P&L responsibility.
  • Shape AMA's revenue growth strategy, aligning inside sales and marketing with long-term organizational objectives.
  • Identify and evaluate new market opportunities, including strategic partnerships, and global licensees that support sustainable revenue growth and market penetration.
  • Lead the creation and execution of go-to-market strategies leveraging industry trends and position AMA competitively within the leadership development and training market.
  • Represent the voice of the customer in executive discussion and decision-making.


  • Implement a scalable infrastructure leveraging AI for data-driven forecasting, performance tracking, and client success metrics.
  • Cultivate executive-level relationships with key accounts and strategic partners, ensuring high retention, expansion, and customer lifetime value.


  • Drive brand positioning and thought leadership to reinforce AMA's relevance in a competitive and evolving landscape.
  • Use data, market intelligence, and customer insights to continuously optimize revenue growth and strategic alignment.


  • Build and lead high-performing, revenue generating teams with a focus on cross-functional collaboration, innovation, and results.
  • Promote a culture of accountability, agility, and excellence across all levels of the Sales and Marketing organization.
  • Other related duties.


Qualifications include:

  • Bachelor's degree required; MBA or advanced degree strongly preferred.
  • Minimum 15 years of progressive leadership experience, including executive-level responsibility for both sales and marketing in a B2B environment.
  • Demonstrated success in scaling revenue, leading organizational change, and driving customer-centric transformation.
  • Proven expertise in leading integrated marketing organizations and complex sales teams, with strong command of digital tools, CRM, analytics, and brand strategy.
  • Exceptional executive presence, business acumen, and ability to influence at the highest levels-both internally and externally.
  • Experience in learning, consulting, or membership-based organizations strongly preferred.
  • Travel in accordance with business need.


About American Management Association

The American Management Association (AMA) is a professional training and coaching company that provides a variety of educational programs and resources for individuals and organizations. The company offers courses and seminars in various areas, including leadership, communication, project management, and finance. AMA was founded in 1913 and is headquartered in New York, New York. The company has offices throughout the United States and serves customers in various industries, including healthcare, finance, and technology.
Learn more about American Management Association
Size
500 employees
Industry
Founded
1923

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