Bachelor's Degree in business-related field; advanced degree preferred.
10+ years experience in Consumer Marketing within high-volume hospitality environments.
5+ years in a Senior Marketing Executive role at a large casino or integrated resort.
Valid gaming license required as per Maryland lottery regulations.
Strong financial, budgeting, and data analytics skills.
Responsibilities
Develop and implement marketing plans for Live! Casino and Hotel.
Adjust marketing plans to meet Casino goals and targets.
Collaborate with leadership to create effective marketing strategies.
Lead and develop the marketing team and oversee their performance.
Direct branded marketing and player development initiatives.
Manage the marketing department budget effectively.
Enhance community relations through public relations efforts.
Benefits
Comprehensive health benefits for employees and dependents.
Free life insurance and disability coverage.
Generous retirement savings options.
Paid time off and tuition reimbursement available.
On-site wellness center access for team members.
Full Job Description
Min Compensation
USD $185,839.00/Yr.
Max Compensation
USD $256,329.00/Yr.
Overview
Why We Need Your Talents:
This position is responsible for leading the development, implementation and execution of the Casino marketing plans. The position will also be responsible for execution and performance of the branded marketing programs, communications, public relations, advertising, direct marketing strategy, events, promotions, and player development; ensuring the Casino's continued growth and success as the premier gaming destination. This position will also specialize in creating and implementing an organization's short-term and long-range strategic marketing goals and change management activities.
Responsibilities
Where You'll Make an Impact:
Develops and manages the implementation of marketing plans for Live! Casino and Hotel.
Leads the progression of marketing plans and adjusts these plans to ensure the successful achievement of the Casinos' goals.
Work with senior leadership to develop best in class strategies and processes for the Marketing, Finance and Operations teams, providing open and complete communications with all departments
Leads the development and growth of the marketing department team members.
Directs the implementation and development of the Casinos' branded marketing programs, player tracking and development programs.
Develops and manages the budget for the marketing department.
Leads the Casino effort in establishing it as a community leader through effective public relations and communications.
Leads the Casino effort in developing cooperative marketing and operational efforts with local partners.
Develops and trains staff, interviews for new hires and performs performance evaluations of direct reports and ensures timely, accurate and effective evaluations are completed on all members of the marketing department.
Formulate and drive a strategy from identification and analysis of marketing issues. Create perspectives on business changes, and align conclusions with appropriate stakeholders
Structure and break down complex problems, develop hypothesis, drive analysis and deliver recommendations.
Must embrace the Live 5 values of Clean, Safe, Fast, Friendly and Fun for the property.
All other duties as assigned.
Skills You'll Need to Succeed
Ability to analyze and interpret departmental needs and results.
Ability to solve complex problems.
Broad variety of tasks and deadlines requires an irregular work schedule.
Experience in a high-volume company in the casino, entertainment/ hospitality industry.
Strong written and oral communications skills.
Strong interpersonal and collaborative skills.
Strong Financial and budgeting skills.
High degree of computer literacy with in-depth knowledge of PC and system applications common to casino & hospitality industries. Must be proficient in Microsoft Outlook, Word, Excel, Access, and PowerPoint
Strong data analytics experience in capacity as a marketing user
Qualifications
A Few Must Haves
Must be able to obtain and maintain a valid gaming license for the position as determined by the Maryland Lottery and Gaming Control Agency and Alcohol Beverage Control card.
Bachelor's Degree from an Accredited Institution in a business-related field (i.e. Marketing, Finance, and Business) or equivalent experience required. An advanced degree is preferred.
Minimum ten (10) years of experience in operating Consumer Marketing programs in a high-volume hospitality environment, including conceptualizing, producing and executing these types of programs.
Minimum 5 years' experience in a Senior Marketing Executive role serving in a principal (senior most) capacity at a large casino or integrated resort.
What We Offer
Perks We Offer You
Comprehensive group health benefits for full-time and part-time Team Members and their eligible dependents. Other benefits for full-time and part-time Team Members include:
Free Basic Life Insurance
Free Short Term & Long-Term Disability
Generous retirement savings options
Paid Time Off
Tuition Reimbursement
On-site Wellness center for Team Members and eligible dependents (Maryland Property only)
Training and pathways for career growth
Robust Rewards & Recognition Programs
Annual Merit Based Pay Increases
Discretionary Performance Bonuses
Discretionary Service Bonuses
Free parking
Free food and discounted meals
Live! Hotel, Food & Beverage, and Entertainment Discounts
Individuals chosen to be part of the Live! Team can expect:
To be part of an exciting experience unlike any other in the market.
To be given the power and responsibility to put service and community first.
To come together as a strong team, while valuing and celebrating our diversity.
To be given the tools, resources, and opportunity to grow in their career.
To work hard and have fun.
Live is a 24 hour /7 days per week high energy casino with a culture committed to fairness, teamwork, and most importantly FUN.
The casino is large and fast paced, requiring the ability and energy to move about it with a true sense of urgency!
Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.
You will work in an environment where smoking is allowed.
