GENERAL SUMMARYThe SVP, Marketing is responsible for leading the Credit Union's marketing strategy and strengthening its brand, market presence, and member relationships. As a member of the senior management team, the SVP, Marketing translates organizational strategy into marketing initiatives that drive membership growth, deepen member engagement, and advance the Credit Union's short- and long-term objectives.
Position Duties & Functions- Develop and lead the Credit Union's overall marketing, brand, and communications in support of the Credit Union's strategy.
- Build and strengthen the Credit Union's brand and ensure compelling storytelling and articulation of our value proposition.
- Drive strategies to attract new members, deepen existing member relationships, and increase awareness and utilization of the Credit Union's products and services.
- Lead digital marketing, member communications, market research, campaign strategy, and marketing analytics.
- Utilize member insights, market intelligence, and performance data to identify opportunities and improve marketing effectiveness.
- Partner closely with a wide set of stakeholders across the Credit Union to support enterprise priorities, member and business development events, and deliver an integrated member experience.
- Lead, develop, and inspire the Marketing team and effectively manage external agencies and partners.
- Oversee the marketing budget and establish meaningful measures of marketing performance and return on investment.
- Serve as a strategic advisor to the CEO and senior management team on brand, growth, member engagement, and market positioning.
- Leads the responsible adoption and practical application of AI and emerging marketing technologies across the marketing function.
- Builds and sustains strong stakeholder relationships and cross-functional partnerships to align priorities, clarify decision rights, manage dependencies, and drive coordinated execution of marketing and enterprise initiatives.
- Other duties as assigned
POSITION REQUIREMENTSEXPERIENCE and EDUCATION- 10-15+ years of progressively responsible marketing experience, including significant leadership responsibility in financial services, consumer services, or another relationship-driven organization.
- Demonstrated experience leading brand strategy, digital marketing, member/customer acquisition and engagement, marketing analytics, and integrated marketing programs.
- Proven success developing and executing strategies that contribute to growth, deepen relationships, and strengthen brand positioning.
- Experience leading and developing high-performing teams and managing external agencies and strategic partners.
- Demonstrated ability to partner with senior executives and lead effectively across functions in a complex organization.
- Financial services experience preferred; credit union or banking experience is a plus, but not required.
- Bachelor's degree required; MBA or other relevant advanced degree preferred.
KNOWLEDGE and SKILLS- Strategic Marketing Leadership: Develops and executes marketing strategies that advance organizational priorities, growth, and long-term objectives.
- Brand Strategy & Management: Builds and strengthens a differentiated brand and ensures its consistent expression across channels and experiences.
- Member Acquisition & Engagement: Develops strategies to attract new members, deepen existing relationships, and increase engagement and product utilization.
- Digital Marketing & Personalization: Leverages digital channels, segmentation, automation, and personalization to create relevant and effective member experiences.
- Marketing Analytics & Performance Measurement: Uses data, insights, and meaningful performance measures to guide decisions and optimize marketing effectiveness and ROI.
- Member Experience: Translates member needs and insights into experiences that strengthen satisfaction, loyalty, trust, and advocacy.
- Executive Communication & Cross-Functional Influence: Communicates with credibility and influences effectively across senior leadership and functional areas to advance enterprise priorities.
- Team Management, Leadership & Talent Development: Builds, develops, and inspires high-performing teams while creating accountability and opportunities for growth.
- AI and Technology Leadership: Ability to translate AI, analytics, and emerging marketing technology capabilities into responsible, practical applications that advance Credit Union strategy and deliver measurable value, including the judgment to validate outputs, protect member and Credit Union data, and maintain human accountability for decisions and published content.
COMPETENCIES- Demonstrated ability in the Credit Union's core competencies:
Growth Mindset
Diversity & Inclusion
Communication
Change Ready Leadership
Responsibility
Problem Solving
Tech & Data Savvy
CU Business Acumen
- High level of accountability for results
- Ability to learn quickly and adapt to change; ability to quickly learn specialized applications and systems.
- Initiative and self-direction.
- Ability to effectively communicate and collaborate with people at all levels.
- Sound problem-solving and decision-making ability, including the ability to prioritize.
PHYSICAL DEMANDS- Work involves extensive use of computers, up to eight hours per day. Appropriate vision, dexterity, and other physical abilities are required.
- May include occasional pushing, pulling, or carrying objects weighing up to 20 pounds.
- Must be able to speak and present on the telephone and/or through digital means of communication, including but not limited to Zoom/Teams/or other video technologies.
- Travel is required.
SALARY AND BENEFITS:Salary is based on qualifications and geographical location (Zone). Benefit information can be located on our Careers page here: https://www.chevronfcu.org/about-us/careers
Salary Range: $215,250.00 -$358,750.00
This position participates in the Management Incentive Plan. Target annual incentive opportunity is 20% of incentive-eligible earnings. Based on institutional performance and individual performance, the total annual incentive opportunity ranges from 0% to 31.5% of incentive-eligible earnings. Incentive payments are discretionary and subject to approval in accordance with plan terms.
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