Ability to manage multiple projects under tight deadlines
Proficient in Microsoft Office (Excel, PowerPoint, etc.)
Responsibilities
Define target audiences using data insights
Translate consumer data into retailer-specific profiles
Develop audience profiles through quantitative and qualitative research
Identify shopping drivers and barriers through insights
Create retailer/shopper strategies aligned with overall Connections Strategy
Collaborate on innovative engagement ideas
Package and present strategic ideas clearly
Benefits
Flexible work environment with in-office requirements
Opportunities for professional development
Collaborative team culture
Access to a diverse range of projects
Supportive leadership and mentorship
Full Job Description
Agency: UM
Job Function: Strategy and Planning
Job Subfunction: Strategy
Job Description:
Key Responsibilities
Defining Audiences
Use UM's data stack and 3P data to translate consumer audiences into retailer/shopper specific audiences
Through a combination of quantitative and qualitative data, develop profiles of these audiences
Propose, execute and share relevant primary research related to profiling these audiences
Identifying Insights
Maintain a deep understanding of business, target audiences and wider communications and commerce environment
Listen, identify, and articulate compelling shopping drivers, barriers and channel relationship insights
Understand and integrate client and retail partners research into strategy
Strategic Development
Develop retailer/shopper strategies that are cascade from the Connections Strategy to guide targeted, innovative media vehicles and programs
Collaborate in the development of engagement ideas
Ensure strategic consistency across all elements of plan development and implementation
Storytelling
Package strategic ideas with clarity for presentation
Assist in crafting and selling strategies
Consult on development of support materials
Collaboration
Develop effective and inspiring working relationships with team members, including research, planning, digital, etc
Work to build respectful, collaborative working relationships with retail and media partners, as well as outside agency partners
Maintain client relationships and ensure timely creation & delivery of work
Desired Skills & Experience
Bachelor's degree required
3-5 years of working experience required
Ability to manage team, both upwards and downwards, to ensure cross team communication
Agency and/or Commerce media experience preferred
Great written and oral communication
Familiarity with research and analyzing data
Effectively manage multiple projects and meeting tight deadlines under a fast-paced environment
Proficient in Microsoft Office (Excel, PowerPoint, etc.)
Key Characteristics
Gravitas + adept influencing- the personal and professional credibility to carry the system with it
Humble confidence - confident in skills and willing to provide a proactive point of view
Constructive discontent - always looking for ways to improve and enhance the work and self to challenge the norm and strive for continued improvement
Innovative drive - comfortable in 'white space' work areas and willing to take risks, test the norm, measure and learn forward
Proactive personal accountability - if it's to be, it's up to me
Authentic + humanistic - be approachable, real and human
Team first - a cultural force for building the best team
Humor - willing to have fun and not take ourselves too seriously
$90,000
To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
