Department OverviewUS Strategic Insights & Prioritization pushes McDonald's to use evidence-based data to fuel business decisions, build marketing plans, shape longer-term strategic plans, and guide our creative communications. We do this through partnership and collaboration with functional areas across our organization.
The Customer Behavior Analytics team supports Marketing & Menu Strategy, Revenue Growth Management, Customer Engagement, Supply Chain, Development, and Operations by understanding how our customers' behaviors change as we make choices. Our team aims to deliver end-to-end and best-in-class marketing & customer analytics that generate data for decision making to drive business performance and improve the customer experience.
DutiesIn the Supervisor, Customer Behavior Analysis role, you will:
- Act as the performance reporting lead across a variety of marketing campaigns (e.g. new products, promotions and deals, brand advertising campaigns, retail promotions) to understand how marketing campaign impacts customer behavior, and ultimately topline business results (sales, transactions)
- Generate pre-campaign business performance metric projections, communicate in-campaign reporting across multiple functions, and analyze post-campaign data to evaluate performance, utilizing transaction- and customer-level data across a variety of business KPIs
- Design and implement robust measurement plans tailored to marketing campaigns, ensuring measurement plans align with the strategic learning plans set by the cross-functional team
- Design and measure tests for menu boards and other owned channels to understand and optimize customer behavior
- Answer strategic business questions through data-led insights and accurate analyses
- Communicate learnings across the business to influence strategic decision making and generate sales growth
- Collaborate with the broader analytics team to implement new technologies and processes that enhance campaign measurement capabilities
Qualifications- 3+ years of experience in marketing analytics, preferably with a focus on Business Analytics or Finance
- Bachelor's degree in business analytics, marketing, finance or related field
- Strong proficiency in data analysis tools such as Excel, Tableau, or similar platforms
- Creating data driven stories with strong data visualization skills and ability to pull insights from complex data-sets
- Demonstrated curiosity in understanding customer behavior and communicating insights through storytelling
- Ability to work in an ambiguous environment
- Self-motivated with the ability to establish and meet deadlines while prioritizing workload
- Operates effectively in a team-based environment
CompensationSalary RangeThe expected salary range for this role is $93,208.00 - $116,510.00 per year
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.
Additional Information: Benefits eligible: This position offers health and welfare benefits, including but not limited to comprehensive health insurance, which includes medical, prescription drug, mental health, dental and vision coverage, as well as, life insurance; a 401(k) plan; adoption assistance program; educational assistance program; flexible ways of working; and time off policies (including sick leave, parental leave, and vacation/PTO).
