OverviewManage the day-to-day deliverables and act as the primary point of contact for clients on requests & questions. Responsible for developing recommendations with Associate Director, reviewing plan proposals, and ensuring flawless campaign activation. This role is a hybrid strategy and activation role, with a strong focus on activation of digital plans.
ResponsibilitiesAccount Management:- The primary point of contact for clients on requests and questions.
- Oversee and manage Planner and Associate Planner and day-to-day operations, including prioritization of projects.
- Build and maintain relationships with media publishers and meet with new vendors to assess the value and applicability.
- Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity
- Assists in training, mentoring, and developing team members
- Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group
Strategy and Planning:- Research and provide input for executive-level strategic requests
- Work with AD to develop integrated tactical plans
- Owns the strategy and planning process as well as activation of Retail Media programs based on client approved annual plans, including all client communication for campaign planning.
- Keeps management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
- Effectively creates and delivers client presentations and provides thought leadership to clients
- Commands data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client programs
- Review plans submitted by internal agency and vendor partners
- Provide recommendations for possible changes in channel strategy moving forward.
- Review and provide input on Digital RFPs and brief vendors
- With AD, lead the conversation with partners in the development of plan recommendations and revisions (including tagging capabilities).
- Negotiate rates are based on historical planning rates.
- Work with Analytics on measurement framework.
- Review recommended plans versus the brief to ensure strategic alignment and integrate historical campaign learnings.
Activation and Reporting:- Oversee the execution of approved media plans
- Manage client/vendor communication on campaign timelines
- Review all campaign inputs into Prisma for final approval
- Ensure all tagging requirements are followed
- Follow up with client on creative delivery and hand off creative to partners
- Check and confirm all partners have received tags and QA'd for launch
- Work with direct reports and partners to ensure campaigns have strong performance
- Input into wrap reports insights and check for accuracy
Billing:- Support direct reports on reconciliations in draft billing every month
- Update monthly billing tracker
- Consult on ad-hoc billing/payment issues or requests from vendors
Qualifications- Bachelor's Degree
- 3+ years of media agency experience, with an emphasis on Retail Media platforms.
- Knowledge of key retailers, their ecosystems, and go-to-market strategies
- Experience in Consumer Packaged Goods industry (CPG) preferred
- Comfortable navigating up, across, and diagonally; capable of voicing a strong POV with senior audiences
- Excellent presentation, negotiation, and communication skills; able to manage multiple projects & people
- Experience analyzing complex data, market research, and formulating actionable plans.
- Solid experience with the billing and reconciliation process.
- Demonstrate problem solving and intervention when necessary.
- Effective time management and organizational skills, as well as strong attention to detail.
- Entrepreneurial spirit and high self-motivation
Business Competencies:- Computer Skills: Microsoft Suite, Kantar Software, IMS, Audience Research tools, Prisma, Comscore, Excel, PowerPoint, 3rd Party Adserver (DFA Certified preferred), Nielsen, [redacted], AdRelevance, Media tools
- Demonstrate willingness and ability to learn propriety software.
Additional InformationPublicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
