DescriptionThe Dinerstein Companies (TDC) is hiring a
Student Development Manager to manage the initial lease-up of owner-managed student housing communities within the TDC portfolio. This position reports to the National Director of Student Development and will oversee the implementation of brand awareness, marketing, and pre-leasing strategies at development properties. The Student Development Manager will work closely with the National Director of Student Development, Strategy Manager, and Marketing team to ensure consistent implementation of TDC policies, procedures, and lease-up strategies.
Core ResponsibilitiesThe Student Development Manager will lead the lease-up efforts at development properties within The Dinerstein Companies' growing portfolio of student housing communities. This role assumes ongoing relocation to new markets and may at times require work on more than one lease-up, based on market-specific timing and property delivery schedules. The Student Development Manager will be the leader of the on-site marketing and leasing efforts and will work closely with the company's marketing, accounting, human resources, management services, and technology support teams to ensure the successful lease-up of the property. The pay range for this role is ~$80,000-$100,000 annually depending on experience.
- Collaborate on the design and layout of the temporary leasing office, model unit staging, and signage opportunities
- Participate in the creation and review of all collateral, print work, and promotional materials for the initial property launch
- Identify opportunities for brand awareness efforts leading up to and following the opening of the temporary leasing office
- Manage property positioning in the market through social media postings, marketing events, and advertising efforts
- Effectively maintain product knowledge of community and competitive evaluation of market trends
- Oversee the hiring, onboarding, and training of the Leasing Manager and part-time Community Assistants and Marketing Assistants
- Ensure consistent implementation of TDC polices & procedures, with on-going training for reporting staff members
- Maintain ongoing communication with the National Director to effectively execute the property's marketing and leasing strategies
- Analyze the property's leasing, revenue, and digital marketing reports and provide feedback to tailor the lease-up strategy
- Address and resolve customer service concerns in a timely and professional manner to uphold the TDC core values
- Process vendor invoices and maintain vendor contracts for property expenses and budget/revenue forecasts
TDC Student Team MemberAs the on-site leader for development projects, the Student Development Manager will work closely with National Director of Student Development, Portfolio Directors, Strategy Managers, Marketing Coordinators, and site-specific Project Managers on current and future development projects. This role requires participation in bi-annual managers meetings and ongoing communication with the entire TDC Student Team with a focus on making The Dinerstein Companies the country's premier student housing management company.
- Participate in the opening of new student developments as they are added to the operating portfolio
- Assist in updating policies, procedures, and systems to increase efficiencies for on-site leasing teams
- Travel to new development markets to participate in planning, pre-launch, and property positioning efforts
- Collaborate on market research efforts into current and future development markets to develop data-drive leasing strategies
- Identify best practices in brand awareness, marketing, and leasing efforts to be implemented in portfolio-wide efforts
- Assist in the onboarding of the property's Community Manager once hired for the transition to opening and building operations
Qualifications & Requirements The ideal candidate for the Strategy Manager role would have the following qualifications:
- Bachelor's degree with 3+ years of professional experience
- 2-3 years of experience in student housing, ideally with lease-up projects
- Willingness to re-locate and travel based on Development assignment
- Experience successfully managing an on-site team
- Willingness to learn new software or cloud-based programs that improve leasing efficiencies
- An interest in assisting in portfolio-wide initiatives outside of the assigned properties
- Experience communicating with a diverse set of audiences, including residents, parents, staff, executives, and partners