Ditch Witch Division Strategic Technologies Product Manager:

This Product Marketing Manager role supports the Ditch Witch Division's multi-brand product strategy for an assigned product portfolio through its entire lifecycle. Product Managers must have an in-depth knowledge of the underground construction industry, customer segments and consistently demonstrate a strong business acumen. Key functions include: identifying best solutions for customer needs, providing insight into growth opportunities, and leading new product priorities. They are responsible for product specifications, setting financial targets, and understanding market timelines. Product Managers are key advisors to both leadership and cross-functional teams guided through their insights that shape product positioning, go-to-market strategies, competitive landscapes, and value-add innovation. Their influence ensures alignment between business objectives, customer needs, and market responsiveness through the global multi-generational product planning process (MGPP), day-to-day management and the ability to provide clear direction. This position represents the company strategically serving as an industry expert both internally and externally.

What Will You Do?

• Manage assigned product portfolio throughout the entire product life cycle to maximize ROI.
• Lead global Voice of the Customer (VOC) activities and other market research to fully understand customer requirements and drive decisions for assigned product line(s) that position us as leader in the industry.
• Develop, present, and execute an annual MGPP for assigned product portfolio.
  • Define the market needs, trends, and customer expectations.
  • Develop the product and strategic vision.
  • Develop, communicate, and execute clearly defined product strategies to meet the company's corporate goals.
  • Create and develop business cases for new products based on market knowledge, competitive landscape, emerging technology, and customer needs.
• Champion of new product development, utilizing the 1PDS stage gate process, serving as the advocate for the customer and communicating clear product specifications, performance requirements, and identifying necessary financial targets.
• Collaborate with engineering and test functions to ensure appropriate design criteria, serviceability, and test plan for quality and lowest warranty.
• Develop product launch plans, coordinate daily product management tasks, and effectively launch new products in collaboration with marketing, training, and sales teams.
• Engage in the Integrated Business Planning (IBP) process, with primary responsibility for new product annual sales, inventory projections, as well as transition planning.
• Plan and deliver product sales training for launches, including participation in live training events and recorded product webinars.
• Provide internal teammates and dealer channel with timely and accurate product positioning information. (i.e. product launches, discontinuations, enhancements, stop shipments, regulation changes or other key communications.)
• Monitor and analyze market share, retail indicators, and order activity to understand performance and competitive positioning.
• Collaborate with sales and finance teams regarding product pricing strategies.
• Support industry trade shows, customer experience events, and other key divisional events, activities, initiatives as the subject matter expert.
• Cross team collaboration for the broader portfolio to effectively support strategic priorities and provide comprehensive jobsite overview.
• Work closely and regularly with customers, dealers, and internal representatives to drive product strategy, acceptance and decision making for best-in-class products.
• Complete other special assignments, duties, and tasks as required.
• Be the industry expert that represents the company's interest in the assigned portfolio.
• Build and maintain strong relationships with engineering, sales, customer care, operations, dealer channel, and DW leadership team.

Note: The responsibilities and tasks outlined in this document are not exhaustive and may change as determined by the needs of the company.

What Do You Need?

To be considered for this role, an individual should meet the following minimal requirements:

Product Manager I

• Requires a bachelor's degree in business, engineering, marketing, or related field.
• 4+ years of experience in Underground Construction Division or industry related experience.
• Relevant knowledge in profit and loss statements and strong analytical skills.
• Ability to understand target markets, clearly articulate customer needs, and propose product concepts that create stakeholder buy-in, while meeting market and divisional objectives.
• Identifies unmet customer needs and growth opportunities, conveying these via MGPP.
• Champion new products through the gate process ensuring alignment with customer needs, financial targets, and marketing timelines.
• Strong technical aptitude enabling communication, understanding and collaboration with engineering.
• Proven self-starter with a bias for action and ability to simultaneously lead multiple project teams.
• Effectively launches new products and coordinates daily product management tasks.
• Works closely and regularly with customers, dealers, and internal representatives to drive product strategy, acceptance and decision making for best-in-class products.
• Excellent communication skills both verbally and written are vital to ensure product line success.
• Ability to represent the portfolio as a leader in presentations, media, conferences, and events.

Product Manager II

• Requires a bachelor's degree in business, engineering, marketing, or related field.
• Minimum 6+ years in Underground Construction Division or industry related field.
• Successfully conducting MGPP efforts that generate confidence from stakeholders aligning strategies with division and corporate objectives.
• Seen as the industry expert for an assigned portfolio that has defined the market needs, trends, and customer expectations at a strategic, long-term level.
• Understanding market, competition, and user requirements at a depth that creates trust, and an ability inspires followership.
• Champion new product innovation that sets high standards for value-add and customer satisfaction.
• Proven leader when problems arrive developing solutions by collaborating across engineering, product support, sales, and dealer channel.
• Ability to represent the portfolio as an industry expert in presentations, media outlets, conferences, and events.
• Fosters a culture of collaboration with design team managers and cross functional teams.
• Excellent communication, delivery, and persuasion skills to effectively manage and align various stakeholders with the production direction.

Work Environment:

• Office environment, with after-hour support expected.
• Regular trips to the shop, outside work, in test field, at dealerships, and on customer worksites.
  • The shop and outdoor environments include physical hazards such as utilities (typically gas, electric, sewer and water lines), powered vehicles, bicycle, and pedestrian traffic, sharp objects, and moving machinery.
  • Outdoor environment includes work in all kinds of weather, and construction site conditions such as open excavations, unimproved land, incomplete structures, etc.
• Frequent air and highway travel required for onboarding and continuous support. Use of rental and company vehicles required.
• Some international travel required; passport needed.
• Extended use of phone and computer are needed to support application users.
• Weekend and holiday support as needed.

What Can We Give You?

At Ditch Witch, we are always working to make sure our employees know just how valued they are. In addition to a competitive salary, an affordable and top tier medical/dental/vision plan, 401k, and many other great benefits - Ditch Witch offers employees at our Perry, OK location a variety of perks, including:

• Dress for your day - We know you're more productive when you're comfortable, which is why employees are encouraged to take advantage of our casual, office-plant blended environment.

• Wellness - In addition to physical wellbeing, TTC offers a variety of mental health, financial health, and other types of resources to every full-time employee.

• Growth Opportunities - TTC prides itself on giving our employees the chance to grow their careers. Tuition reimbursement, opportunities to move into new areas of interest, and promotion opportunities are a few examples.

• Competitive Salary - The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the annual pay range is between $83,800-$118,000. Cash compensation is one piece of our competitive total rewards package. You may be eligible to participate in an incentive program, which rewards employees based on individual and organizational performance. Eligibility and award amounts are determined by company policy and performance metrics. If you need to, you can access your pay early with the dailypay app.