The Toro Company is an American company that designs, manufactures, and markets a range of turf maintenance equipment, snow removal equipment, and irrigation system supplies for commercial and residential gardens, public parks, golf courses, sports fields, and agricultural fields.
The company is based in the Minneapolis suburb of Bloomington, Minnesota.
The company was established as the "Toro Motor Company" in 1914 to build tractor engines for The Bull Tractor Company,
In 1948, Toro enters the push mower market acquiring Whirlwind Corp. They sold push mowers under this name for several years. They would close the Whirlwind Co. Windowm Mn. factory in 1952.
In 1970, Toro's Chairman, David Lilly, and President, Al Conover, determined Toro's need to become a full-line lawn and garden manufacturer. To accomplish this, they recognized the need to offer a serious two-stage snow thrower line. However, persons who previously tried to accomplish this with less than stellar results, pronounced, "We are a mower company and don't belong in snow."
Nevertheless, Conover and Lilly assigned a couple newly employed engineers, to lead a group in research of alternatives for a potential new line of snow throwers. One of them then conducted the full line product development, resulting in a 3-unit line that received top ranking with Consumer Reports in its second year. Thus, Toro began its long-term domination of the snow industry. Later on, an unusual snow thrower concept, prototyped and demonstrated as part of this same research program, was developed further and became Toro's "Power Curve." These same two individuals went on to create a number of other original Toro concepts, including Toro's "kicker" based mulching mower system, its riding mower bagging system, its yard lights, its "virtual pivot" fairway mower attachment system, its leaf vacuum/blower system, and a number of other concepts to facilitate Toro's campaign to become a full-line lawn and garden manufacturer. In later years, and as independent consultants, these same people went on to create and develop these multiple new patentable concepts for Toro, plus multiple other Minnesota companies.