Strategic Marketing Manager, (Pharma Ingredients)Shape Market-Led Growth Across Pharma Ingredients Operating at the center of the organization, you will align Marketing, Research & Technology, and Commercial teams so that innovation and portfolio decisions are grounded in market insight and focused on long-term value. You will lead strategic marketing across a diverse portfolio of approximately five hundred products within a business segment, generating approximately 3250 million in revenue.
This is a senior global leadership role for a commercially minded leader who can bring structure to complexity, influence across a matrix, and turn customer and market insight into sharper portfolio choices, differentiated positioning, and sustainable value creation.
What Success Looks Like Strategic Marketing & Market Leadership - Define and lead a global strategic marketing agenda aligned with business strategy and long-term growth priorities.
- Function as the voice of the customer and market, using customer insight, market intelligence, and competitive analysis to influence strategic and investment decisions.
- Translate market dynamics and unmet needs into clear choices for differentiation, growth, margin expansion, and resource allocation.
- Strengthen decision-making through data-driven marketing and emerging digital and AI-enabled approaches.
Portfolio Strategy & Value Creation - Shape and evolve the global product portfolio across focus for this role on medium to long - term.
- Establish structured portfolio planning and performance visibility, identifying portfolio gaps, health, and future growth opportunities.
- Translate technical capabilities into clear, differentiated value propositions that resonate with customers and support revenue and margin growth.
- Ensure portfolio choices balance customer value, strategic fit, investment requirements, and commercial return.
Innovation Governance & Commercial Alignment - Take ownership of innovation-pipeline governance and prioritization, enabling disciplined investment decisions and commercially viable outcomes.
- Align Research & Technology, Sales, Product Management, and regional teams around market-led innovation priorities and execution.
- Ensure technical capability and development of resources are directed toward the strongest market opportunities.
- Improve organizational focus and consistency in how innovation priorities are selected, governed, and brought to market.
First-Year Build Agenda - Align the existing innovation pipeline to the updated business strategy.
- Improve visibility of portfolio performance, gaps, and investment choices.
- Build stronger organizational capability to generate, share, and apply market insights.
- Create practical frameworks, processes, and ways of working rather than relying on an established model.
Core Capabilities Strategic Perspective: Connect market dynamics, portfolio choices, innovation priorities, and investment decisions, to sustain long-term growth.
Curiosity: Explore unmet needs, competitive shifts, and emerging tools to improve insight and identify future opportunities.
Delivery: Convert strategic marketing principles into measurable business outcomes and return on investment.
Working Together: Align Marketing, Research & Technology, Commercial, and regional stakeholders around shared choices and execution.
Authenticity: Lead with credibility, low ego, and transparency while building trust across a global matrix.
Adaptability: Maintain strategic focus while operating effectively in ambiguous and evolving environments.
Experience & Expertise - Significant strategic marketing and/or portfolio management experience in a global B2B environment.
- Experience in specialty chemicals, life sciences, pharmaceutical markets, or another complex technical sector is strongly preferred.
- Proven success, shaping complex product and innovation portfolios, and translating market insight into actionable growth strategies.
- History of influencing portfolio, innovation, and investment decisions across a complex global matrix organization.
- Commercial acumen with demonstrated focus on differentiation, sustainable growth, margin expansion, and return on investment.
- Experience coaching and developing high-performing teams and influencing stakeholders who may not report directly to the role.
- Ability to combine customer insight, competitive intelligence, data-driven marketing, and emerging digital tools to improve decisions.
- Resilience and organizational capability to operate effectively in an ambiguous, evolving environment.
Role Scope Global leadership responsibility for strategic marketing, portfolio direction, innovation prioritization, and market insight across Pharma Ingredients. The role partners closely with Research & Technology, Sales, Product Management, and regional teams and are expected to build capability, frameworks, and consistent execution across the organization.
What We Offer: The successful candidate will receive a competitive salary and benefits package including:
Excellent Medical, Dental, and Vision coverage, available immediately.
Generous PTO
401K Match
Wellness Reimbursement
Parental Leave
Career Development
Company paid and voluntary Life and AD&D Insurance
Short- and long-term disability
Paid Holidays
Additional Information: This is a site-based role located in Princeton, NJ.
Annual salary range for this position is $137,000 to $228,000.
If you require any reasonable adjustments during the hiring process or experience any issues with our online application process, please email candidate@croda.com.
