Job OverviewThe
Strategic Marketing Manager supports marketing across the Microbial Solutions portfolio, with a dedicated focus on the Endosafe® endotoxin testing business. This role bridges strategic marketing and campaign delivery, turning scientific and business insights into actionable, measurable programs that engage customers across the buyer journey.
Why This Role MattersThis is a pivotal hands-on role that connects scientific innovation with market impact. The Strategic Marketing Manager ensures the story of how our endotoxin testing solutions support quality control in pharmaceutical and medical device manufacturing is told clearly, consistently, and effectively across channels, driving engagement, client acquisition, and business growth.
Key ResponsibilitiesStrategic & Portfolio Support - Shape and implement marketing strategies aligned to business goals, with a primary focus on the endotoxin testing portfolio.
- Conduct market and competitor analysis to identify trends, client needs, and differentiation opportunities.
- Contribute to value proposition development and messaging frameworks that articulate the scientific and operational strengths of our endotoxin testing offering.
- Maintain a strong understanding of the competitive landscape, client segments, and market dynamics within sterile and non-sterile markets.
- Identify and develop priority target markets and geographies, and translate research into pilot programs and scale plans
- Lead marketing programs that support customer adoption of endotoxin testing workflows.
- Proactively design marketing protocols and initiatives, identify gaps in current processes, and propose solutions with measurable improvements.
Campaign Planning & Execution - Translate strategic marketing direction into integrated, multi-channel campaigns across digital, email, social media, webinars, events, and paid channels.
- Manage campaign timelines, budgets, and stakeholder communication to ensure on-time delivery.
- Partner with Marketing Operations, creative teams, agencies, and vendors to produce impactful content (web copy, brochures, videos, infographics, event assets).
- Coordinate campaign localization and geographic expansion with regional teams.
- Build and refine lead nurturing programs for inbound and outbound campaigns through email, marketing automation, and digital content.
- Track campaign KPIs (MQLs, SQLs, conversions, engagement metrics) and recommend data-driven improvements.
Content & Customer Communications - Develop content strategy proposals, selecting the right formats for each initiative.
- Oversee customer-facing product communications, including product updates, release notes, user guides, validation letters, and end-of-life notices.
- Keep campaign assets current, accurate, and in alignment with brand and compliance requirements.
Sales Enablement, Customer Experience & Commercial Collaboration - Develop and maintain sales enablement materials (presentations, one-pagers, battle cards, case studies).
- Collaborate with Subject matter experts, Operations, R&D, and Commercial teams to align campaign messaging with customer priorities and opportunities.
- Participate in planning for major trade shows, conferences, and client events; support pre- and post-event marketing.
- Design in-person and interactive customer experiences for trade shows, conferences, and client events, including demonstrations, giveaway items, and engagement activities.
Analytics & Reporting - Support campaign measurement through CRM and marketing automation tools (Salesforce, Pardot.).
- Monitor ROI and report monthly performance metrics to the Senior Marketing Manager.
- Contribute insights from campaign analytics, client engagement data, and market feedback to refine strategy.
Required Qualifications - Bachelor's degree in Life Sciences, Biotechnology, Marketing, or related field (advanced degree a plus).
- 5+ years' experience in B2B life sciences, biotech, or CRO marketing.
- Demonstrated experience designing and leading integrated campaigns and contributing to strategic planning.
- Strong writing and communication skills, with ability to translate complex science into compelling marketing messages.
- Proficiency with marketing automation and CRM tools (Salesforce, Pardot).
- Collaborative, proactive, and detail-oriented; comfortable working in a matrix environment across global teams.
- Remote role, global travel of approximately 10-20%.
Key Performance Indicators (KPIs) - Campaign performance: MQL/SQL growth, conversion rates, campaign ROI.
- Quality and consistency of messaging across touchpoints.
- Timely and accurate execution of marketing deliverables.
- Sales enablement material adoption and impact.
- Contribution to annual marketing goals (brand awareness, pipeline influence, lead generation).
- Progress in priority markets and geographies.
- Quality of customer engagement across events, webinars, and content programs.
We're committed to providing benefits that elevate your quality of life. Based on your position these may include: bonus/incentives based on performance, 401K, paid time off, stock purchase program, Health and wellness coverage, employee and family wellbeing support programs, and work life balance flexibility.
