The Strategic Content Lead is a senior content strategist responsible for shaping the high-level direction, influence, and execution of content across an entire therapeutic vertical, and serving as a recognizable brand ambassador externally. This player-coach role blends scientific expertise, KOL network leadership, content innovation, and cross-functional partnership to build scalable content models that support both audience needs and enterprise business objectives.
You are the strategic engine behind the brand - owning the content roadmap, developing premium programs, managing producers, and representing the organization at the highest levels of clinician engagement.
What You'll DoAs a Strategic Content Lead at MJH Life Sciences®, you will drive the direction, voice, and strategy for your therapeutic area. You'll oversee content producers, cultivate a robust KOL ecosystem, create premium multimedia franchises (which may involve on-camera work), and shape content innovations that elevate the company's influence in health care media.
Therapeutic Area Ownership- Set the content direction and strategy for your therapeutic area (e.g., Oncology, Neurology, Cardiology, Dermatology).
- Oversee all content producers, content franchises, partner programs, and high-impact initiatives within the vertical.
- Ensure that content aligns with audience needs, clinical trends, brand positioning, and enterprise-wide goals.
KOL Network Strategy & Partnership Leadership- Build, optimize, and oversee an enterprise-level KOL ecosystem across your specialty, with MJH's signature white-glove service always on full display.
- Define strategic faculty engagement plans, ensuring depth, diversity, and the right mix of experts for premium programs and large-scale initiatives.
- Develop long-term relationships with top-tier KOLs, clinical trial investigators, society leaders, and industry influencers.
Content Product Development- Concept, design, and elevate major content products-premium video programs, recurring franchises, expert panels, congress series, and social-first formats.
- Lead content experimentation and pilot new models that modernize clinician engagement.
- Identify cross-brand opportunities and develop new initiatives that drive influence and scale across the enterprise.
Team Leadership- Lead and mentor Content Producers and Content Associates.
- Provide coaching, performance feedback, goal-setting, and succession planning.
- Assign resources strategically based on product demand, vertical priorities, and business needs.
Data-Informed Strategy- Leverage analytics and audience insights to refine calendars, optimize engagement, and maintain consistently high editorial quality.
- Ensure best-in-class practices for SEO, AEO, UX, and platform-specific performance.
Business Partnership- Collaborate with VP of Content Strategy, Project Management, Business Development, and other stakeholders to support enterprise initiatives.
- Play a key role in high-level client interactions, KOL recruitment strategy, and market differentiation efforts.
Content Innovation- Champion emerging trends in AI, video production, digital storytelling, and clinician engagement.
- Pilot new tools, workflows, and formats that advance the department's capabilities.
What Sets You Apart- You're an influential content leader with the ability to blend science, strategy, and storytelling. You can coach teams, inspire experts, build high-performing content ecosystems, and steer enterprise-level content with clarity and confidence.
- You think at both the 30,000-ft strategic level and the tactical execution level.
- You have a naturally outgoing, charismatic presence that puts clinicians at ease.
- You can talk to anyone - from world-renowned KOLs to junior researchers - and build instant rapport.
- You're energized by relationship-building and naturally create trust, connection, and momentum in every interaction.
- You're deeply curious about clinical research and emerging scientific trends.
- You know how to build long-term partnerships with elite KOLs and guide them through impactful content creation.
- You're a natural mentor who develops talent and elevates the standard of the entire team.
- You're comfortable playing a visible leadership role across internal and external audiences.
Education- Advanced scientific degree strongly preferred (MS, MPH, PharmD, PhD, MD, or equivalent).
- Bachelor's degree in Journalism, Communications, Life Sciences, or related field required.
Experience
- 5-8+ years in medical communications, clinical content strategy, healthcare journalism, or a related field.
- Proven experience leading content teams, managing KOL partnerships, and producing complex multimedia programs.
- Demonstrated success overseeing content strategy at a therapeutic area or portfolio level.
Skills- Strong scientific and clinical acumen; ability to translate data into strategic content direction.
- Leadership experience guiding multi-level content teams.
- Exceptional communication skills-written, verbal, and on-camera.
- Deep understanding of clinical research, pipeline developments, and healthcare industry trends.
- Expertise in developing and scaling omnichannel content products.
- Forward-thinking mindset with fluency in emerging tools (AI, digital video, social-first formats).
- Charismatic communicator with strong interpersonal instincts.
- Comfortable initiating conversations with high-profile experts and navigating complex stakeholder dynamics.
- Strong executive presence with the ability to influence, guide, and connect across diverse personalities.
- Comfortable working cross-functionally in a fast-paced, highly collaborative environment.
