What you'll do day-to-dayYou'll own Wisable's marketing strategy and execution across channels, with a focus on driving awareness, engagement, and qualified demand from small business owners. Key responsibilities:
- Design and execute an integrated marketing strategy spanning brand, growth, content, paid media, partnerships, and lifecycle marketing.
- Manage external agencies across SEO, SEM, paid social, and other performance channels, while continuously testing and evaluating new channels to identify the highest-performing growth levers.
- Own website and email messaging end-to-end, ensuring clarity of value proposition, consistent brand voice, and solid conversion performance.
- Lead conversion rate optimization efforts across the website and funnel, including experimentation with landing pages, messaging, and calls to action.
- Build and run email marketing and nurture programs that support lead conversion, education, and long-term engagement.
- Partner with an external agency to reimagine and establish Wisable's brand, and serve as the internal steward to ensure consistent execution across all touchpoints.
- Create and oversee content across formats, including email, web, educational resources, social, and sales enablement materials.
- Develop and execute live event and field marketing initiatives, such as conferences, sponsorships, or local events, to generate demand and build brand visibility.
- Explore and manage additional media channels as appropriate, including offline or upper-funnel efforts such as billboards, print, or television.
- Partner closely with a content lead to create and oversee content across formats, including email, web, educational resources, social, and sales enablement materials.
- Manage the marketing budget and reporting on performance, insights, and next steps.
What we're looking for- A bachelor's degree and a solid academic and professional background.
- Five or more years of marketing experience, with exposure to multiple channels and tactics across growth and brand.
- Experience managing agencies across SEO, SEM, and paid social, with a data-driven approach to experimentation and optimization.
- Demonstrated expertise in website messaging, conversion rate optimization, and email marketing or nurture programs.
- A track record of building or scaling marketing programs in a startup or early-stage environment, including experience building a marketing function from scratch or operating as an early marketing hire.
- Excellent writing and messaging skills, with the ability to clearly articulate value propositions across audiences.
- Comfort collaborating cross-functionally with product, design, and sales teams.
- Experience running live events or field marketing initiatives is highly desirable; exposure to broader media channels such as billboards, television, or other offline campaigns is a plus.
- A proactive, organized, and ownership-oriented working style, with comfort operating in an environment where priorities evolve quickly.
- The ideal candidate is a hands-on, entrepreneurial marketer who has built marketing programs from the ground up and is comfortable balancing strategy with execution.
- The expected annual base salary for this position is $130,000 to $180,000. There will be variable compensation in the form of a year-end bonus.
