Ancestry is seeking a
Staff Product Manager to drive the cross-functional vision, strategy, and execution for our
Mobile App (iOS & Android) within the
Activate product organization. Your mission will be to evolve our Ancestry mobile app as a primary pathway for customer acquisition, conversion, and retention. You will sit at the intersection of DNA and Family History.
You will join a passionate, cross-functional team of PMs, designers, mobile engineers, data scientists, and user researchers. This role offers high organizational visibility and significant potential to impact company-wide conversion, subscription growth, and active engagement metrics.
What You Will Do...
- Execute Strategic Mobile Priorities: Lead the cross-functional product roadmap for the Mobile App under the Activate team’s strategy, focusing on converting DNA-first customers into Family History subscribers and streamlining early user conversion flows.
- Bridge DNA to Family History (FH): Build and refine intuitive, high-converting "Bridges" experiences (such as connecting DNA Matches and Origins to family tree building and record exploration) that capture user curiosity and drive conversion during key high-intent moments.
- Modernize the Mobile Tech & Conversion Stack: Support the building and delivery of a native, frictionless mobile subscription and checkout architecture to improve user experience and lift conversion rates.
- Drive In-App Subscriptions & Retain Early Users: Increase In-App Mobile GSA conversion volume, repeat 30-day product usage, and long-term retention by removing complexity and providing clear guidance for new registrants.
- Lead Strategy & Cross-Functional Alignment: Establish a clear product vision and 18-24 month roadmap for native mobile experiences. Align senior product leadership, engineering, design, marketing, analytics, and adjacent product teams (e.g., Engage, Preserve & Share, DNA Science) around shared outcomes and priorities.
- Define & Monitor KPIs: Establish quantitative success metrics (In-Product Sign-ups, Repeat Usage, UX Score) and guardrail metrics to continuously evaluate and optimize native app performance.
- Champion Customer Empathy & Continuous Testing: Leverage foundational user research, A/B testing, and behavioral data to solve core user pain points, eliminate cognitive friction for novice explorers, and advocate for the voice of the mobile customer.
Who You Are...
- Experience & Scope:5+ years (or equivalent) of Product Management experience in consumer-facing (B2C) digital products, with proven experience building and shipping features for native mobile applications (iOS/Android).
- Mobile Monetization Experience: Hands-on experience improving native mobile onboarding, paywall, or subscription flows to drive conversion.
- Growth & Optimization Focus: Track record of optimizing conversion funnels, running experiments, and guiding users across multi-product portfolios or freemium/trial experiences.
- Data-Driven Approach: Proficient with data analytics tools, defining feature-level KPIs, setting up A/B tests, and synthesizing quantitative data with qualitative research to inform roadmap prioritization.
- Cross-Functional Collaboration: Demonstrated capability to collaborate effectively with engineering, design, and analytics partners, navigating technical dependencies and clearly communicating progress to product management leadership.
- Technical Understanding: Good understanding of the native mobile development lifecycle, app store release processes, mobile UX patterns, and agile workflows.
- Passion: Curiosity and passion for genomics, personal identity, storytelling, and family history.
Why Ancestry?
Join a dedicated team working to connect millions of people with their past and enrich their futures. At Ancestry, you will play a role in pioneering legal solutions that shape the consumer genomics industry. Your contributions will help foster and protect our workforce that is dedicated to helping our customers tell their own stories, while supporting a brand recognized and trusted around the world. We offer a collaborative workplace, competitive compensation, and the opportunity to make a meaningful difference.
Compensation
Ancestry values pay transparency and equity. As a signatory of the ParityPledge in Support of Women and the ParityPledge in Support of People of Color, we are pleased to share the base salary range for this position: $140,000 - $157,000, with eligibility for bonus, equity, and comprehensive benefits including health, dental, and vision. Actual salary will depend on location and experience. We will provide detailed compensation data for a specific location during the recruiting process.
*Note: Disclosure as required by sb19-085(8-5-20) and sb1162(1-1-23).
