Senior Technical Product Marketing ManagerProduct Marketing • CouchbaseLocation: Remote (US) or Raleigh, NC
Full-time
Reports to: VP, Product Marketing
The RoleWe're hiring a Senior Technical Product Marketing Manager to be the technical storyteller for the Couchbase platform. You'll translate deep product capability into differentiated narratives, proof, and enablement for technical audiences - developers, architects, DBAs, and platform teams - and arm our field with the demos, content, and competitive ammunition they need to win.
This is a hands-on role for someone who is equally comfortable in an architecture diagram, a query console, and on stage. You'll partner closely with Product Management, Engineering, Sales Engineering, and Developer Relations, and play a central role in product launches and go-to-market motions across our portfolio.
What You'll Do- Own the technical narrative. Turn complex platform capabilities - distributed architecture, performance, scale, AI/vector search, mobile/edge sync - into clear, differentiated positioning and messaging for technical buyers and influencers.
- Create technical content. Produce solution briefs, reference architectures, whitepapers, benchmark and TCO validations, blog posts, and technical FAQs that make the case with evidence, not adjectives.
- Build demos and proof points. Develop and maintain compelling product demos and hands-on proof assets; partner with Field Engineering on POC playbooks and enablement.
- Drive competitive intelligence. Run hands-on technical teardowns of competing databases and data platforms; distill findings into battlecards, win themes, and objection handling.
- Enable the field. Equip Sales and Sales Engineering with the technical assets, talk tracks, and training to qualify and advance opportunities.
- Be a technical spokesperson. Represent Couchbase in webinars, conferences, developer communities, and analyst briefings; make technical audiences believe.
- Partner on launches. Work with PM and Engineering to validate messaging, shape launch plans, and feed customer and field insight back into the roadmap.
What You'll Bring- 6+ years in technical product marketing, developer relations, solutions/sales engineering, or a comparable technical role in enterprise software - ideally databases, data infrastructure, or cloud.
- Genuine technical depth: you can reason about databases (NoSQL and SQL), distributed systems, and cloud platforms (AWS, GCP, or Azure), and you're comfortable reading architecture diagrams and writing queries or code snippets.
- A track record of building demos and technical content that move technical audiences to act.
- Exceptional written and verbal communication - you can go deep with an engineer and up-level for an executive in the same day.
- Experience with competitive positioning and sales enablement in a B2B technical product.
- Confidence presenting to technical audiences, on stage and on camera.
- Bachelor's degree in Computer Science or a related field, or equivalent hands-on experience.
Nice to Have- Hands-on experience with Couchbase, MongoDB, or other NoSQL / document databases.
- Familiarity with AI/ML, vector search, or retrieval-augmented generation (RAG).
- Exposure to mobile/edge or real-time analytics workloads.
- Experience marketing to developers and building technical community.
The anticipated starting base pay range for this role is listed below. Base salary is not the only component of our competitive total rewards package - you may also be eligible for bonus, commissions, and other benefits as described below. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location.
Base Pay Range
$138,000-$156,000 USD
Some benefits include:
- Generous Time Off Program - Flexibility to care for you and your family
- Wellness Benefits - A variety of world class medical plans to choose from, along with dental, vision, life insurance, and employee assistance programs*
- Financial Planning - Retirement program* and Business Travel Insurance
- Career Growth - Be valued, Create value approach
- Fun Perks - An ergonomic and comfortable in-office / WFH setup. Food & Snacks for in-office employees.
- And much more!
*Note: some programs are not applicable to all countries. Please discuss with a Couchbase recruiter to learn more.
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