Proficient in creating and optimizing accessible content for digital channels
Responsibilities
Establish and nurture relationships with Spire leaders and employees
Craft a variety of communication materials to support business objectives
Lead communications for high-visibility projects
Create and deploy communications for customers across multiple channels
Serve as primary strategist for Spire's social media platforms
Optimize content for external channels using SEO best practices
Develop and manage editorial calendars for communications
Benefits
Collaborative work environment at Spire's headquarters
Opportunity for up to 15% travel to other Spire offices
Engagement in high-visibility projects
Access to a diverse workforce and commitment to a safe work environment
Involvement in employee engagement programs and events
Full Job Description
Summary
This Senior Specialist position is responsible for managing, producing and implementing both internal and external communications initiatives created for Spire employees and customers. This role requires an accomplished writer who is adept at creating effective communications for a variety of audiences, in a variety of styles and voices, and for a variety of channels, including digital platforms.
Duties and Responsibilities
Establish and nurture formal and informal relationships with Spire leaders and other employees across the company
Provide communications strategy, working with business partners to meet their objectives. Craft a variety of materials and assets to support these efforts, including but not limited to emails and letters, booklets, web content, educational posts, feature stories, flyers, digital signage graphics, presentations and more
Serve as communications team lead for high-visibility projects as assigned
Create and deploy effective communications to inform, educate and engage Spire customers across multiple channels; responsibilities will include writing for traditional and digital channels - the external website, internal customer portal ("My Account"), email, text, and automated and on-hold phone system
In partnership with the Manager of Digital strategy, serves as a primary strategist and content creator for Spire's social media platforms
Optimize content for external channels, using knowledge of writing for the web and search engine optimization best practices
Serve as lead writer for the company's monthly customer newsletter, which is distributed to more than 1 million Spire customers throughout our major service areas; assist with content strategy to ensure engagement with content
Develop content for the Spire intranet (inSpire), assisting with content planning and scheduling, coordinating with a team of writers and influencing platform strategy.
Develop and manage editorial calendars across multiple communications channels, overseeing deadlines and priorities.
Enterprise story ideas, proactively scouting for ideas discussions with employees and business partners. Gather background information and write compelling content ranging from features about employees and charity work to earnings information and business processes
Support development and implementation of comprehensive communications strategy, providing counsel on changes and updates to the strategy
Assist with the development, planning, promotion and implementation of engagement programs for all Spire employees, including employee outings and events, employee meetings and other events as needed.
Support the production of videos, including identifying subject, crafting interview questions and coordinating logistics
Craft all strategies, content and messaging in alignment with Spire's mission and brand
Essential Characteristics
Outstanding written communication skills, with experience and a strong proficiency in AP style
Proven ability to write for a variety of audience segments, with vastly different communications needs and consumption preferences
Results-driven, with experience making data-driven decisions and optimizations
Demonstrated excellence in public speaking and leading large group calls
Displays a natural curiosity to help inform communications efforts, with a strong ability to grasp new concepts, strategies and initiatives
Deadline-oriented, with the ability to multi-task
Creative, resourceful and adaptable
Self-motivated, with the ability to work independently and as part of a team
Proficiency in using content management systems, Microsoft Office (Outlook, Word, Excel, PowerPoint) and social media
Strong listening and problem-solving skills
Strong ethics and integrity, dedication to a safe work environment, commitment to a diverse workforce
Friendly, approachable demeanor, with a desire to meet new people
Supervisory Responsibilities
None
Required Education (certifications, licenses)
Bachelor's degree in Journalism, Communications, Business or related field
Strong written communications skills, with experience in a variety of communications areas, such as customer (direct to consumer) communications, employee communications, media relations, journalism, marketing, etc.
Proficient with creating and optimizing accessible content for consumer audiences, particularly for digital channels
Basic knowledge of search engine optimization strategies and writing for the web best practices
Demonstrated experience in building and nurturing positive, collaborative relationships
Physical demands, environment and schedule
Work is performed in a shared office environment at Spire's headquarters, collaborating with multiple business locations across the country
Up to 15% travel required to other Spire offices and employee locations
Posting Requirements
We accept online applications through our career site at jobs.spireenergy.com
Disclaimer: The above statements are intended to describe the general nature of the level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. To perform this job successfully, an individual must be able to perform each duty and responsibility satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Job Req ID: 11821
About Spire Inc
Spire Inc is a public utility holding company based in St. Louis, Missouri, providing natural gas service through its regulated core utility operations while engaging in non-regulated activities that provide business opportunities. The company was founded in 1857 as the Laclede Gas Light Company and changed its name to Spire Inc in 2016. Spire serves over 1.7 million customers in Alabama, Mississippi, Missouri, and Texas. The company has a diversified portfolio of natural gas-related businesses, including Spire Marketing, Spire STL Pipeline, and Spire Storage. Spire is committed to providing safe, reliable, and affordable natural gas service to its customers while also investing in renewable natural gas and other sustainable energy solutions.