The ideal candidate would have previous multifamily marketing experience and be
based in one of our TX or AZ markets.
Job SummaryThe Senior Regional Marketing Manager serves as the strategic marketing partner for an assigned portfolio of multifamily communities. This role collaborates with Operations, ownership groups, Regional Directors, onsite teams, and internal marketing specialists to develop and execute marketing strategies that drive occupancy, leasing performance, resident retention, and asset value. As a senior member of the Marketing team, this position leads complex initiatives including lease-ups, acquisitions, transitions, rebranding efforts, and departmental process improvements. The Senior Regional Marketing Manager serves as a subject matter expert, mentors team members, and partners with the Director of Marketing to advance marketing operations, scalability, and best practices across the portfolio.
Key ResponsibilitiesStrategic Portfolio Management- Develop and execute customized marketing strategies aligned with asset goals, ownership objectives, and market conditions.
- Partner with Operations and onsite teams to improve lead generation, leasing performance, resident retention, and overall marketing effectiveness.
- Analyze portfolio performance, competitive positioning, market trends, and campaign results to identify opportunities for growth.
- Develop and implement marketing strategies for lease-ups, acquisitions, property transitions, rebrands, and new developments.
- Create comprehensive launch plans, timelines, and stabilization strategies for high-profile communities.
- Recommend marketing initiatives that maximize occupancy, revenue, and return on investment.
Client & Executive Partnership- Serve as the primary marketing advisor for ownership groups, asset managers, Regional Directors, and executive leadership.
- Lead client presentations, quarterly business reviews, and strategic marketing discussions.
- Present portfolio performance, campaign results, market insights, and strategic recommendations.
- Participate in ownership meetings, operational reviews, and executive planning sessions.
Digital Marketing & Analytics- Collaborate with internal specialists and agency partners to execute integrated digital marketing strategies, including:
- PPC
- SEO
- Paid Social
- Geofencing
- Reputation Management
- Website Optimization
- Analyze data from GA4, CRM platforms, Google Business Profiles, advertising channels, and reporting tools.
- Develop monthly, quarterly, and annual performance reports with actionable recommendations.
- Oversee website audits, redesigns, launches, migrations, and content updates.
- Monitor online listings, CRM data integrity, lead attribution, and conversion performance to support data-driven decision-making.
Budget & Financial Management- Develop and manage annual marketing budgets for assigned communities.
- Monitor marketing expenditures and evaluate campaign performance to maximize ROI.
- Partner with Operations and ownership groups during annual budgeting and forecasting.
- Review vendor proposals, invoices, and project estimates to ensure budget compliance and financial accuracy.
- Recommend budget reallocations based on portfolio performance and evolving business priorities.
Leadership & Department Development- Serve as the department's subject matter expert for lease-ups, acquisitions, transitions, and community repositioning initiatives.
- Partner with the Director of Marketing to develop and enhance marketing SOPs, workflows, templates, and best practices.
- Lead process improvement initiatives that increase efficiency, consistency, and collaboration across Marketing and Operations.
- Mentor and support Regional Marketing Managers and newly hired marketing associates through coaching, training, and knowledge sharing.
- Evaluate emerging marketing technologies, vendor partnerships, and innovative solutions to improve department performance and scalability.
- Champion brand consistency and operational excellence across the marketing portfolio.
Brand, Project & Vendor Management- Manage complex marketing projects across multiple communities while balancing competing priorities and deadlines.
- Coordinate with creative agencies, website providers, photographers, designers, printers, signage vendors, and other strategic partners.
- Oversee the development of branding materials, collateral, digital assets, presentations, photography, video content, and marketing resources.
- Ensure all marketing deliverables align with brand standards, client expectations, and company objectives.
Qualifications- Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field preferred.
- 7-10+ years of marketing experience, preferably within multifamily housing, real estate, hospitality, agency, or a related industry.
- Proven experience leading complex marketing initiatives across multiple properties or business units.
- Experience presenting strategic recommendations and performance results to ownership groups and executive leadership.
- Strong knowledge of branding, digital marketing, analytics, reporting, and marketing strategy.
- Exceptional written, verbal, presentation, organizational, and interpersonal communication skills.
- Strong analytical, strategic thinking, and project management abilities.
Physical Requirements- Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.
- Ability to sit and work at a computer for extended periods.
- Ability to communicate effectively in English.
- Ability to occasionally lift up to 30 pounds.
- Ability to perform repetitive hand and wrist movements associated with computer work and presentations.
Work Environment- Primarily office-based with extended computer use.
- Occasional travel to communities, ownership meetings, conferences, and company events.
- May require work beyond standard business hours to support business needs and project deadlines.
- Moderate office environment with occasional standing while delivering presentations or training.
Pay Range: $85,000 - $95,000 per year
