Engagement with high-profile clients, including Fortune 500 companies
Access to cutting-edge technology and innovative projects
Full Job Description
As the Senior Product Marketing Manager, you will drive a key RainFocus product line serving as the go-to-market bridge between our event data and the Revenue Action Orchestration (RAO) ecosystem. You will lead cross-functional teams to define business cases, align solutions, and ensure successful market delivery. Reporting to theDirector, Product Marketing you will work closely with product, marketing, and customer success leaders to lead our go-to-market strategy.
Does This Sound Like You?
You multiply the efforts of those around you by coaching peers and fostering cross-departmental collaboration.
You are an entrepreneurial leader who takes calculated risks and holds strong opinions loosely.
You get excited about a combining event with digital intent signals into holistic CDPs to drive account expansion
You communicate with well-constructed arguments and a sense of humor.
You happily manage detailed logistics to ensure product success.
You identify process gaps, connect unseen business problems to solutions, and build self-driven initiatives.
You are willing to abandon outdated habits to help the business scale and evolve our team methodologies.
You enjoy working alongside highly technical, driven peers and constantly push yourself to learn.
You rely on qualitative and quantitative data gathered through active listening.
Essential Responsibilities
Educate audiences, internal teams, and buyers on the shift toward agentic sales in a highly agile manner.
Direct the full lifecycle of strategic growth initiatives while aligning Sales, Product, and Finance departments.
Architect AI-driven systems and frameworks that solve business bottlenecks and increase the team's velocity.
Take complete accountability for product marketing deliverables to drive results, even amidst cross-functional ambiguity.
Conduct market research to inform long-term strategy, strategic product themes, and agile roadmaps.
Build business cases and financial models for product innovation.
Execute the go-to-market strategy for the sales product line, heavily focusing on the Salesforce/CRMs, data strategies, and integrations in the RAO space.
Partner with product owners to align solutions with business goals and customer needs.
Develop compelling value propositions, pricing, and messaging that translate complex RAO concepts into clear revenue ROI.
Equip sales and account managers with effective enablement tools and marketing assets.
Manage the release process to ensure marketing, sales, service, and support are fully prepared for new features.
Engage directly with Fortune 500 companies to understand their challenges and fuel product innovation.
Required Skills and Experience
5 to 10+ years of successful B2B software product marketing or product management experience.
Deep expertise in CRM ecosystems (especially Salesforce) and the Revenue Action Orchestration (RAO) category.
Ability to position AI-driven insights and shift messaging from static dashboards to real-time guided revenue execution.
Background marketing to CROs, RevOps, and Sales Operations leaders.
Track record of successfully launching innovative products that deliver measurable business results.
Experience working in agile SaaS environments with continuous delivery models.
Strong grasp of enterprise service models alongside sales and marketing dynamics.
Familiarity with the event management software market and the unique challenges of large-scale user conferences.
Ability to independently manage large-scale, cross-departmental initiatives and remove blockers without supervision.
Proven ability to proactively identify and solve undefined business gaps.
Strong mentorship skills to turn individual expertise into a shared asset for the team.
MBA or compelling comparable experience required
About RainFocus
RainFocus is a software company that provides a cloud-based event management platform. The platform offers a suite of tools for event planning, registration, and management, as well as analytics and reporting features. RainFocus serves a variety of industries, including technology, healthcare, finance, and education. The company was founded in 2014 and is headquartered in Riverton, Utah.
