4-7+ years in B2B product marketing with cybersecurity expertise
Exceptional writing skills tailored for security practitioners
Strong verbal communication for presentations to diverse audiences
High output and initiative; self-directed and responsive
Commitment to high-quality work; good isn't good enough
Responsibilities
Develop and refine product positioning within Cogent's core narrative
Tailor the Cogent story for specific audiences like partners and media
Write engaging product pages, datasheets, and whitepapers
Drive tier 1 product launches from internal readiness to stakeholder alignment
Manage competitive intelligence program and keep battlecards updated
Create sales enablement materials like solution briefs and demo inputs
Leverage AI for efficient content creation while maintaining quality
Benefits
Join a world-class go-to-market team
Directly impact the safety of sophisticated organizations
Opportunity to work with cutting-edge AI technology
Be part of a mission-driven company redefining cybersecurity
Room for growth as the marketing function scales
Full Job Description
About the Role
Cogent is building a world-class marketing team, and we're looking for smart, fast, exceptional people who are committed to our mission and bring a spark of creativity that sets us apart from traditional B2B marketing. As an early member of product marketing, you'll have an immediate, highly visible impact on how Cogent shows up in a crowded market. If you like crafting content that is clear, specific, and actually resonates with security practitioners (without the typical "marketing speak"), you'll fit in well here. You'll build the assets that carry Cogent's positioning into the field: battlecards and competitive intel, sales enablement, product and solution pages, and launch content. Your job is to translate product differentiation into stories, proof, and sales tools that win enterprise deals, with room to grow as the function scales.
What You'll Do
Messaging & Content
Develop and refine positioning for new products and capabilities within Cogent's core narrative.
Sharpen and tailor the Cogent story for specific audiences, such as partners, media, and more
Write product pages, solution pages, datasheets, blog posts, and whitepapers that security practitioners actually read.
Launch Execution
Drive tier 1 launches end to end: internal readiness, stakeholder alignment, release messaging, web updates, and enablement.
Bring tier 2 and 3 capabilities to market on a regular cadence to show momentum.
Competitive Intelligence
Run the competitive program day to day: track vendors, source product insights, documentation, and demos, and keep battlecards current and field-ready.
Ensure that sales is armed with the latest market understanding and knows how to apply it
Turn win/loss patterns into objection handling and sales plays.
Sales Enablement
Build and maintain solution briefs, one-pagers, and demo storyline inputs.
Work with sales to understand friction points and figure out ways to solve those
Support POCs and technical evaluations with guides, operationalization docs, and ROI/value frameworks.
AI-Native Execution
Use AI to accelerate drafts, variants, and repurposing while holding the bar on accuracy and quality.
What We're Looking For
Must-Have
4-7+ years in B2B product marketing with cybersecurity domain expertise
Excellent writing. Clear, specific, and credible to security practitioners.
Strong verbal communication. You present well to sales, product, and customers.
High output and initiative. Fast, responsive, self-directed.
A high bar for your own work. Good isn't good enough.
Nice-to-Have
Experience in vulnerability management, exposure management, ASM/CAASM, AppSec/CloudSec adjacencies.
Hands-on competitive intel experience: sourcing products, documentation, and demos.
Experience supporting technical evaluations/POCs and security review processes.
Why Cogent
Cogent is redefining how AI can proactively defend organizations against evolving threats. Our mission is to empower security teams with cutting-edge AI agents and clear, actionable insights. You'll join a world-class GTM team where your work directly impacts the safety of some of the world's most sophisticated organizations.
