The Selection PM owns the growth engine that makes this work. We identify which products have cross-border demand potential, recruit them into the program, activate them to buyable status, and drive the selection quality that converts glances into sales. The decisions made here - on eligibility criteria, scoring signals, activation quality, and seller tooling - determine what GfD looks like at scale and how fast it gets there.
This is a high-ownership role with direct impact on one of Global Selling's most visible growth programs. The right candidate builds well under ambiguity, takes ownership of problems that don't yet have a clear solution, and is energized by a roadmap that is theirs to define.
Key job responsibilities
- Selection Recruitment: Define and drive the funnel that identifies eligible ASINs across the CN-origin FBA catalog, scores them for cross-border demand potential, and recruits sellers to enroll. Own the eligibility criteria, scoring signals, and targeting methodology - and the tooling that makes enrollment actionable at scale.
- Buyable ASIN Activation: Own the pipeline that turns enrolled ASINs into live, buyable, discoverable selection across GfD markets. Identify and systematically eliminate the blockers - compliance gaps, listing deficiencies, spec mismatches - that prevent ASINs from reaching buyable status.
- Selection Quality: Own the selection productivity funnel end to end - from enrolled ASIN to first sale. Define what good looks like, build the "Perfect ASIN" activation playbook, and drive the metrics that prove selection is converting, not just listed.
- Demand Intelligence & Scoring: Partner with science and data teams to build and refine the signals that predict cross-border demand potential. Translate model outputs into actionable seller-facing recommendations and enrollment prioritization.
- Seller-Facing Tooling: Collaborate with NGS and SX PMs to build the Seller Central surfaces that help sellers understand which products to expand globally, what's blocking their selection, and what to do next - making the right action obvious without requiring manual analysis.
A day in the life
our morning starts with the selection funnel - buyable rate, activation blockers, compliance stalls. You triage, escalate what needs it, and move on. Mid-morning you're with the science team pressure-testing a new demand scoring signal. After lunch, you're reviewing a seller-facing surface with the SX PM - pushing on information hierarchy, making sure the action lands before the explanation. Late afternoon is heads-down on the Perfect ASIN playbook: defining the activation standard the team will execute against at scale. No two days look the same. Most involve data, decisions, and moving something from blocked to shipped.
BASIC QUALIFICATIONS
- 5+ years of product or program management, product marketing, business development or technology experience
- Bachelor's degree or equivalent
- Experience owning/driving roadmap strategy and definition
- Experience with end to end product delivery
- Experience with feature delivery and tradeoffs of a product
- Experience as a product manager or owner
- Experience owning technology products
PREFERRED QUALIFICATIONS
- Experience in influencing senior leadership through data driven insights
- Experience working across functional teams and senior stakeholders
- Prior experience with Cross-Border Ecommerce programs and/or catalog growth / assortment strategy roles
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, Seattle - 136,000.00 - 184,100.00 USD annually
