This position can be based out of Washington DC; Philadelphia, PA; New York, NY; or Boston, MA. Job SummaryAmtrak is seeking a strategic and results-driven marketing leader to help shape how millions of customers discover, engage with, and choose rail travel. This role sits at the intersection of strategy, customer insight, brand, media, CRM, loyalty, pricing, and revenue management, serving as a central force in the development and execution of integrated marketing programs that drive ridership, ticket revenue, and long-term customer value.
As Senior Marketing Manager, you will lead the planning and orchestration of cross-functional marketing initiatives that influence business performance across Amtrak's network. Leveraging customer data, market insights, and commercial objectives, you will develop campaigns, offers, and communications that acquire new customers, deepen engagement, and strengthen loyalty.
This role is ideal for a collaborative marketing leader who thrives in a complex, fast-paced environment and is equally comfortable developing enterprise-level marketing strategy, aligning diverse stakeholders, and overseeing flawless execution.
Essential FunctionsLead Integrated Marketing StrategyDevelop and champion integrated marketing strategies that support Amtrak's commercial objectives, driving customer acquisition, retention, loyalty engagement, ridership growth, and revenue performance. Translate business priorities into measurable marketing initiatives that connect customer needs with company goals.
Drive Cross-Functional CollaborationServe as a key connector across Marketing, Revenue Management, Pricing, E-commerce, Paid Media, Field Marketing, Loyalty, and other business teams. Align stakeholders around shared objectives, integrated plans, and coordinated execution that maximizes impact across channels and customer touchpoints.
Build and Execute Revenue-Generating CampaignsLead the development of promotional campaigns, communications programs, and customer offers from strategic concept through execution. Ensure initiatives are customer-centered, commercially effective, and designed to achieve measurable business outcomes.
Leverage Customer Data and InsightsUse customer analytics, CRM data, loyalty insights, and campaign performance metrics to identify opportunities, optimize marketing investment, and continuously improve targeting, messaging, and overall effectiveness.
Champion Marketing ExcellenceOversee campaign planning, creative development, project management, production timelines, and performance measurement. Establish clear objectives and success metrics while ensuring consistency across channels and customer experiences.
Influence Business OutcomesAnalyze results, identify emerging opportunities, prioritize investments, and provide recommendations that strengthen marketing effectiveness and contribute directly to Amtrak's growth strategy.
What Success Looks LikeIn this role, you will:
- Develop integrated marketing programs that increase ridership and ticket revenue.
- Create compelling campaigns that strengthen customer acquisition, engagement, and loyalty.
- Build strong partnerships across commercial, digital, and marketing functions.
- Use data and customer insights to inform strategic decision-making.
- Drive alignment across diverse stakeholders and competing priorities.
- Deliver measurable business impact through innovative and effective marketing initiatives.
- Help position Amtrak for continued growth by connecting customer needs with enterprise objectives.
Minimum Qualifications- Bachelor's degree or equivalent combination of education and experience.
- 9+ years of experience in marketing, CRM, loyalty, customer engagement, or related commercial disciplines.
- Demonstrated success developing and executing integrated, multichannel marketing strategies.
- Strong strategic thinking, project leadership, and stakeholder management skills.
- Exceptional written, verbal, and presentation communication abilities.
- Experience leveraging data and analytics to drive marketing performance and business outcomes.
Preferred Qualifications- 11+ years of progressive marketing experience.
- Expertise in loyalty marketing, CRM, customer lifecycle marketing, and performance measurement.
- Experience leading complex cross-functional initiatives within a consumer-facing organization.
- Background working in travel, transportation, hospitality, retail, financial services, or other customer-centric industries.
Knowledge, Skills, and Abilities- Demonstrated expertise in loyalty marketing, integrated marketing, and CRM
- Strong oral and written communication skills
- Proficient in developing and implementing measurable multichannel marketing plans
- Proven track record in leading effective marketing campaigns
- Excellent planning skills, strategic thinking, and ability to manage complex projects in a fast-paced environment
The salary/hourly range is $135,800.00 - $176,040.00. Pay is based on several factors including but not limited to education, work experience, certifications, etc. Depending on an employee's assigned worksite or location, Amtrak may consider a geo-pay differential to be applied to the employee's base salary. Amtrak may offer additional incentive and pay programs to recognize and reward our employees, including a short-term incentive bonus based upon factors such as individual and company performance that is commensurate with the level of the position.
Health and WellbeingFinancial and RetirementWork and Family Life SupportHealth, Dental, and Vision Insurance401K with Employer MatchGenerous Paid Time Off Wellness ProgramsRailroad Retirement BenefitsPaid Caregiving Days and Backup CareHealth Savings AccountPublic Service Student Loan ForgivenessFertility and Family Building BenefitsNo-cost Personal Health AdvocateStudent Loan AssistanceAdoption and Surrogacy AssistanceMedical Plan Opt-out CreditTuition and Education ReimbursementPaid Family Leave Life InsuranceRail Pass Privileges Short- and Long-term Disability InsuranceEmployee Assistance Program No-cost Financial Advisor SessionsCommuter and Flexible Spending Accounts
Learn more about our benefits offerings here.
Requisition ID:167464
Work Arrangement:06-Onsite 4/5 Days Click here for more information about work arrangements at Amtrak.
Relocation Offered:No
Travel Requirements:Up to 25%