Position SummarySouthern Land Company, a national real estate development and construction firm headquartered in Nashville, TN is seeking a full-time Sr. Marketing Manager, Single Family - Western Region who has a proven track record of creating and executing marketing strategies, programs & tactics in the Single Family Residential Real Estate/Homebuilding Industry.
The Sr. Manager, Marketing, Single Family - Western Region supports the development and execution of marketing strategies across Southern Land Company's single-family portfolio, with a focus on Denver, Colorado or Dallas, Texas, and key growth communities. The salary range for this position is $105,000 to $120,000, depending on experience.
The Senior Marketing Manager, Single Family - Western Region position is responsible for managing and executing various marketing projects, sales support services, and community events across our portfolio of Single Family communities in Colorado and Texas. This position reports to the Director of Marketing, Single Family - Western Region, and collaborates daily with the Marketing, Sales, Development, and Community Lifestyle teams.
Essential Functions- Serve as the primary marketing contact for our Single Family communities in Colorado and Texas.
- Serve as the liaison between builders, sales teams, agency partners, and vendors.
- Support sales teams with marketing needs, promotions, lead generation efforts, and community initiatives including events and sponsorships.
- Manage marketing calendar to ensure all marketing efforts across print, digital, social, email, and out-of-home are executed on time.
- Work with the graphic design team and agency teams on creative execution for each marketing effort.
- Manage marketing projects within the project management system and ensure deliverables are completed on schedule.
- Manage community website, inventory, content updates, blog, social media channels, and marketing collateral.
- Support builder marketing initiatives and community-wide promotional efforts.
- Maintain community and Southern Land Company brand standards across all marketing efforts, social media channels, events, and customer touchpoints.
- Manage ongoing deadlines and deliverables.
- Execute monthly marketing initiatives and promotional campaigns across print, digital, social, email, and out-of-home.
- Manage community social media channels and execute daily engagement efforts across Instagram, Facebook, and LinkedIn.
- Prepare and distribute weekly sales and traffic reports.
- Manage broker outreach and broker events.
- Connect with sales teams following weekly reporting to gather insights on traffic trends, buyer feedback, inventory needs, and upcoming opportunities.
- Lead local marketing outreach and local area events.
- Handle copywriting and post blog content on community websites weekly.
- Update collateral - brochures, flyers, maps, signage, and other marketing materials as needed.
- Handle printing and distribution of marketing collateral to the sales office.
- Coordinate community open houses weekly.
- Manage 3D tours and virtual staging for all available inventory.
- Manage available inventory on community website daily and update as needed.
- Coordinate email creative needs with the design team and send eblasts weekly and enewsletters monthly via HubSpot.
- Compile all content for quarterly lifestyle guides and work with design team to execute.
- Manage all email marketing campaigns, including community inventory promotions, event communications, and builder marketing initiatives.
- Collaborate with the Community Lifestyle teams on recurring resident events to drive traffic and engagement within the community.
- Manage planning and communication efforts for all events, activations, and sponsorships.
Knowledge, Skills, and Abilities- Proven track record in Integrated Marketing Communications and New Development Residential Marketing.
- Strong understanding of digital marketing, including paid search, SEO, social media, Google Analytics, and website management.
- ILS and Reputation Management experience.
- Solid understanding of marketing analytics along with identifying historical data and trends.
- Proficiency in Microsoft Office and experience/understanding of Yardi, Engrain, Anyone Home, Peek, and Evolution software any/all.
- Demonstrated ability to meet deadlines while maintaining professionalism, and to effectively handle confrontational situations with objectivity.
- Outstanding writing, art direction skills, and a top-tier creative orientation.
- Leadership experience with a proven record of strategic growth initiatives.
- Excellent organizational, time management, and interpersonal skills, with the ability to work both independently and as part of a team.
- Ability to work under pressure, manage multiple projects simultaneously, and adapt to changing priorities and deadlines.
Qualifications- Bachelor's Degree in Marketing, Communications, or a related field preferred.
- 6-8 years of real estate marketing experience required, real estate developer experience preferred.
- Exceptional communication and project management skills required.
- Ability to initiate required projects and tasks independently and possess a self-starter attitude.
- Proficient in all Microsoft Office products including Outlook, Word, Excel, PowerPoint, etc.
- Real estate experience across the Colorado and Texas markets preferred.
- HubSpot (CRM) experience preferred.
- Experience with digital advertising including paid social media, Google digital display and retargeting, SEM, and PPC campaigns a huge plus.
