Position SummaryThis Sr. Marketing, Manager - RECELL will serve as a strategic leader responsible for driving the growth of RECELL® Spray-On Skin™ Cells within burn and trauma markets. This leader will drive strategic marketing initiatives to accelerate account penetration in the inpatient setting while establishing the foundation for future outpatient growth. Key responsibilities include developing the annual brand plan, overseeing the creation of compelling brand assets, designing sales enablement tools, executing demand generation campaigns, supporting field events, and gathering and sharing actionable commercial insights. Additionally, this role will contribute to sales training by developing training content and leading training initiatives. This role will also support long-term planning by identifying emerging market trends, understanding the evolving needs of customers and the sales team, and translating those insights into impactful marketing strategies.
Key Responsibilities- Lead the development and execution of the annual brand plan to deliver differentiated value to core customers and support the achievement of company goals.
- Design and implement downstream marketing initiatives, including targeted brand campaigns for burn, plastic, general, and podiatric surgeons, as well as burn and wound care nursing staff.
- Develop and deploy marketing assets, sales enablement messaging, and tools to drive customer acquisition, conversion, and retention, ensuring alignment with medical, legal, and regulatory guidelines.
- Gather and synthesize market insights through market research and regular field engagement to identify unmet clinical, operational, and economic customer needs.
- Champion cross-functional brand initiatives in collaboration with Sales, Sales Training, Medical Affairs, Professional Relations, Global Marketing, Health Economics & Market Access (HEMA), Operations, and R&D.
- Establish and track KPIs to measure marketing initiative effectiveness and overall brand performance. Coordinate with internal and external agency teams to initiate, manage, and deliver marketing projects from concept to completion.
Requirements
- Bachelor's degree in business, science, engineering or healthcare; MBA a plus.
- Other concentrations are considered contingent upon relevant professional experience.
- Minimum 5 years of experience in the medical device/technologies industry, preferably in a marketing-related discipline; experience in sales or medical affairs also considered.
- An understanding of medical devices, hospital coding, and health economics is a plus.
- At least 5 years of experience in strategic or marketing functions.
- Strong project management skills with the ability to complete projects with limited supervision.
- Strong commitment to completing tasks with a focus on delivering high-impact results.
- Entrepreneurial mindset with a relentless desire to thrive in a fast-paced environment.
- Proven ability to quickly build and maintain effective professional relationships.
- Proactive and can-do attitude, with great attention to detail and analytical capabilities.
- Skilled in communicating change initiatives across verbal, written and presentation formats, including executive leadership interactions.
- Up to 20-30% of travel time.
Your Physical Work Environment Will Require: The physical demands described here are representative of those that must be met by an individual to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit, talk, and hear, stand, walk and/or balance, use hands and fingers to type, handle, feel, grasp, push, and pull. Hand-eye coordination is necessary to operate computers and various pieces of office equipment. Specific vision abilities required by this job include close vision and the ability to adjust focus. The individual is frequently required to reach with hands and arms, and repetitive motion. The individual is occasionally required to stoop, kneel, or crouch. The individual may occasionally lift and/or move up to 25 pounds.
Salary Description
$165,000-$180,000 Annually
