Results-driven self-starter with team collaboration skills
Strong analytical skills and sales acumen
Excellent communication skills for synthesizing diverse information
Proactive problem solver with decision-making capabilities
Ability to build effective relationships with stakeholders
Proven track record of growing consumer brands without large media budgets
Exceptional brand storyteller with a focus on social and emerging channels
Creative thinker comfortable with unconventional growth strategies
Responsibilities
Build and develop a high-performing Brand team
Own brand and go-to-market strategy aligned with How Brands Grow methodology
Lead Product Marketing, Content, Organic Social, Creator, and Public Relations efforts
Manage the annual Marketing budget for effective resource allocation
Develop annual marketing plans to drive demand across channels
Scale influencer, affiliate, and creator ecosystems for brand reach
Partner with Product Development to shape innovation strategy based on market insights
Collaborate with Sales to capture retail opportunities and secure sell-through
Benefits
Profit sharing bonus potential
401k matching
Variety of other benefits available
Hybrid work model
Full Job Description
Team & Position Description:
We're looking for a Sr. Marketing Manager to lead Learning Resources into its next phase of growth. We're a mission-driven education brand with strong footholds in both consumer markets and schools, year-round placement in mass retail, and 20% awareness with the general public.Now we want to make Learning Resources a household name. We're looking for someone who has grown brands without relying on massive media budgets, who knows how to craft stories that capture attention, and who sees creators, social media, entertainment and culture as critical tools for building a modern brand. We want someone resourceful, creative and willing to challenge the traditional brand-building playbook, while never compromising why Learning Resources exists: to instill a love of learning in kids everywhere.
What you'll do day to day:
Build and develop a high-performing, results-oriented Brand team. Work with centers of excellence in Media, Analytics, and Digital Shelf, as well as cross-functional partners in Product Development, Sales, Creative, and Finance.
Own Learning Resources brand and go-to-market strategy, aligning to How Brands Grow methodology.
Lead Product Marketing, Content, Organic Social, Creator and Public Relations, ensuring they work together to tell a compelling and consistent Learning Resources story.
Manage the annual Marketing budget, ensuring that resources are allocated effectively to execute against strategy.
Lead the development of annual marketing plans for all product lines to drive demand across channels. Work cross-functionally to execute.
Scale our influencer, affiliate and creator ecosystem, including long-term community building to scale brand reach, attribution and advocacy.
Partner with Product Development to develop market insights that shape our innovation strategy.
Work with Sales to capture retail opportunities and then secure sell-through.
What we're looking for (Key Performance Objectives):
Within the first 3 months, assess the team and create individual development plans as needed to address skill gaps.
Within the first 3 months, lead the team to reset its creator and affiliate strategy, with a main KPI to 5x sales on TikTok Shop.
Within the first 6 months, establish a repeatable launch playbook for new products that integrates keyword research, content creation, media activation, retailer readiness, and performance measurement.
Within the first 12 months, update the Learning Resources brand by expanding its portfolio of distinctive assets and launching those into market.
Ideal attributes/Requirements:
10+ years of experience in brand marketing
Results-driven attitude - a self-starter who thinks and participates effectively, both independently and as part of a team
Analytical skills, and sales acumen - must be able to gather, analyze and interpret data to deliver business insights
Strong communication skills, including synthesizing information from a broad range of stakeholders and market research
Proactive and resourceful in solving problems, making decisions and executing on goals
Ability to build and maintain effective relationships with management, sales teams, peers and agency partners and manage those relationships to achieve business objectives
Proven track record of growing consumer brands and delivering results without relying on outsized media budgets.
Exceptional brand storyteller with a strong instinct for what captures consumer attention, particularly across social, creator and emerging channels.
Creative problem solver who is comfortable challenging established approaches, testing new ideas and finding unconventional paths to growth.
Physical Demands:
Standing - up to 10% of the time
Sitting - up to 90% of the time
Oral communication and audio skills
Visual skills to work with customer accounts which require use of a computer
Ability to lift up to 20lbs
Please note: This role will be filled by our internal recruitment team, so no assistance is needed from any outside staffing agency at this time.
Compensation Range: $138,000 - $148,000 annual salary - Actual compensation may vary due to other factors such as: years of experience, skill set and location. Total compensation includes profit sharing bonus potential, 401k matching, and a variety of other benefits (details can be found here).
