About this role:The Senior Marketing Manager serves as the strategic marketing partner to the Office Occupier and Office Investor Leasing businesses. This role sits within Product Marketing and will work directly with business leadership to define and execute the marketing strategy that accelerates growth, strengthens market positioning, and advances CBRE's leadership within office advisory services. This includes supporting specialty practice groups such as the Law Firm Practice Group, Technology Practice Group, and other emerging sector initiatives.
This role is both strategic and hands-on. You will help shape the business's go-to-market strategy while developing the programs, content, thought leadership, communications, and sales enablement tools that bring it to life. Success requires a strong business mindset, the ability to translate complex real estate services into compelling market narratives, and the ability to collaborate across marketing centers of excellence, research, communications, and business leadership.
Our ideal candidate is a:- Strategist: Serves as a trusted advisor to business leadership, playing a central role in translating business priorities into marketing actions.
- Builder: Develops scalable programs, equipping CBRE marketing teams with tools that win new business using strategic content.
- Storyteller: Creates compelling value propositions and differentiated messages that articulate the benefits and our expertise to drive demand.
- Partner: Builds strong relationships across the organization and collaborates across marketing and business teams, while gaining support for initiatives.
What You'll Do:- Serve as a strategic partner and the primary marketing point of contact to Office Leasing leadership.
- Develop annual marketing plans and go-to-market strategies aligned to business objectives and growth priorities.
- Partner with business leadership to define and package integrated office advisory solutions spanning portfolio strategy, workplace strategy, labor analytics, transaction management, legal considerations, and execution services.
- Develop clear value propositions, messaging frameworks, and client-facing positioning that differentiate CBRE in competitive pursuits and can be scaled across regionals and segments.
- Partner with business and marketing partners to activate client events, developing and executing relevant programming and content
- Build marketing frameworks and programs that can be leveraged across specialty practice groups and priority industry sectors.
- Partner with Research teams to develop and promote forward-looking office market insights and outlook publications.
- Develop high-quality sales enablement materials including capabilities presentations, client-facing collateral, case studies, videos, and marketing campaigns.
- Deliver market intelligence and recommendations that support business growth and differentiation.
Qualifications- Bachelor's degree and minimum 7 years of related experience in B2B marketing, product marketing, content, professional services marketing or commercial real estate marketing.
- Excellent writing, presentation and stakeholder management skills.
- Experience creating go-to-market strategies, thought leadership and sales enablement content.
- Strong project management skills with the ability to manage multiple priorities and stakeholders simultaneously.
- Demonstrated ability to influence cross-functional teams without direct authority.
- Ability to solve problems and take care of a variety of options in complicated situations.
- Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future.
Applicant AI Use Disclosure We value human interaction to understand each candidate's unique experience, skills and aspirations. We do not use artificial intelligence (AI) tools to make hiring decisions, and we ask that candidates disclose any use of AI in the application and interview process.
CBRE carefully considers multiple factors to determine compensation, including a candidate's education, training, and experience. The minimum salary for the Sr Marketing Manager position is $125,000 annually [or $60.10 per hour] and the maximum salary for the Sr Marketing Manager position is $130,000 annually [or $62.50 per hour]. The compensation that is offered to a successful candidate will depend on the candidate's skills, qualifications, and experience. Successful candidates will also be eligible for a discretionary bonus based on CBRE's applicable benefit program.
