Sr. Manager, Salesforce CRM Analytics

As Senior Manager of Analytics Solutions Deployment, you will lead the architecture, design, and evolution of the Salesforce CRM Analytics (CRMA) and Data360 ecosystems for the Americas Commercial organization. You will translate business priorities, sales processes and KPIs into scalable data models, analytics products and intuitive dashboard experiences that improve sales execution and commercial decision-making processes. Working with commercial teams, product owners, Salesforce architects, data engineers, and implementation partners, you will connect business requirements with reliable and scalable data architecture. A key focus will be expanding CRMA capabilities for visit execution, account performance, and sales KPIs using Salesforce Retail Automation (SRA) on Consumer Goods Cloud. You will also define how Salesforce, enterprise, and external data is ingested, harmonized, and delivered through Data360 to CRMA and other Salesforce capabilities. Success means building a trusted analytics platform that commercial teams adopt and use to make better and faster decisions. Role Responsibilities Mission of Role As Senior Manager of Analytics Solutions Deployment, you willown the end-to-end architecture of CRMA and Data 360 for the US Commercial organization. You will translate sales processes, KPIs and decision-making requirements into scalable analytics solutions supported by reliable, governed data. CRM Analytics Architecture and Dashboard Design 022022 Own the end-to-end CRMA architecture, including datasets, data models, recipes, dataflows, dashboards, security models and integrations. 022022 Design intuitive, mobile-ready dashboards aligned with field sales workflows, including visit execution, account interactions, and commercial activities. 022022 Deliver analytics for account performance, distribution, depletions, sales execution and other key commercial KPIs. 022022 +Establish reusable standards for data models, dashboards, and visualizations to ensure consistency, performance, and maintainability. 022022 +Translate business requirements and KPI definitions into scalable datasets, calculated measures and analytics solutions. Salesforce Data 360 Architecture and Integration 022022 Own the Data 360 architecture within the SRA analytics ecosystem. 022022 Define how Salesforce, enterprise and external data is ingested and transformed, including refresh schedules and integration dependencies. 022022 Design harmonized data models for accounts, products, users, activities, and sales performance. 022022 Integrate Data 360 with CRMA and enterprise data platforms, using direct integration or zero-copy data federation as appropriate. 022022 Partner with enterprise data engineering and architecture teams to ensure solutions are scalable, secure, reliable, and read for future commercial use cases. Data Modeling, Governance and Quality 022022 Establish standards for dataset design, naming conventions, dimensional models, calculated metrics and reusable analytics components. 022022 Partner with commercial stakeholders and data owners to define critical , data quality expectations, and ownership. 022022 Maintain documentation and traceability between source systems, Data 360, CRMA datasets and dashboards. 022022 Apply governance standards for data access, security, retention, and appropriate use of commercial information. SRA Analytics Enablement & Architecture 022022 Embed relevant analytics within SRA workflows so commercial users can act on insights at the point of decision. 022022 Support new SRA deployment waves by defining analytics requirements, confirming solution design and ensuring data readiness. 022022 Simplify field reporting and shift users from retrospective reporting toward actionable and predictive analytics. 022022 Maintain the CRMA and Data 360 roadmap and evaluate new Salesforce capabilities against the commercial analytics roadmap. 022022 Improve platform performance, development practices, release processes, and lifecycle management across development, testing and production environments. Leadership and Collaboration 022022 Act as the primary technical liaison between commercial stakeholders, product owners, Salesforce teams, data engineering and implementation partners. 022022 Lead design discussions that translate commercial needs into clear architecture and delivery requirements. 022022 Guide CRMA developers, analysts and implementation partners while coordinating contributions across global and regional teams. 022022 Support backlog prioritization by assessing complexity, dependencies, scalability and technical risk. 022022 Communicate architecture decisions, build internal Salesforce CRMA and Data 360 expertise through documentation and knowledge sharing. Qualifications 022022 Strong experience designingand delivering Salesforce CRMA solutions in complex enterprise environments, including datasets, recipes, dataflows, dashboards, bindings, security models, integrations, and advanced analytics design. 022022 Demonstrated experience withtranslating business processes, KPIs, and reporting needs into scalable data models and analytics solutions. 022022 Experience with Salesforce Data 360, including data ingestion, data modeling, harmonization and integration with Salesforce applications. 022022 Strong understanding of Salesforce platforms architecture and integration patterns, preferably within Consumer Goods Cloud or SRA environments. 022022 Experience integrating Salesforce analytics solutions with enterprise data platforms, data warehouses, cloud data platforms and external data sources. 022022 Ability to work effectively with business stakeholders, cross-functional technology teams and implementation partners. 022022 Strong communication skills, including the ability to explain complex architecture concepts to both technical and nontechnical audiences. 022022 Fluency in written and spoken English. 022022 Preferred Qualifications Experience working in commercial, retail, sales, CPG or a related business environment. 022022 Salesforce CRMA or Data 360 certification or equivalent practical expertise. The salary range for this role is $148,000-$160,000 along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate's location, experience, and skillset. The range will vary if outside of this location. While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines.