Sr. Manager, Sales OperationsDepartment: Sales
Employment Type: Full Time
Location: Atlanta
DescriptionThe Senior Manager, Demand Gen Ops owns the regional relationship between Field Marketing and BDR leadership, acting as a neutral pivot point focused on one outcome: increasing the output and quality of MQLs the region generates, and the effectiveness with which local teams execute against them.
A Typical Day in the Life Includes:- Partner closely with Senior BDR Managers/Directors and Directors of Field Marketing on how local teams execute against MQLs - covering both the volume generated and the quality of what's produced.
- Partner with field marketing to create a forecast on MQLs that can be reviewed regularly & ensure there isn't a surprise when a campaign / event lands MQLs.
- Act as the pivot point between Marketing and BDR leadership - surfacing gaps, escalating where needed, and giving each side the knowledge and visibility it needs to hold itself accountable to actions agreed in joint reviews.
- Align Marketing and BDR leadership on shared regional KPIs, and steer both teams toward the same targets.
- Design and run the region's demand management rigor cadence: a weekly tracking process, built on the KPIs agreed with leadership, that shows which teams are above or below the line and why.
- Partner with Field Marketing to optimize channel mix for MQL generation, based on which channels are proving most effective.
- Coordinate follow-up calls with BDR teams on key initiatives and support the on-the-ground execution BDRs need once a campaign goes live.
Basic Qualifications:- Ability to convene the right leaders when significant spend initiatives or big-bet events require cross-functional decisions.
- Partner with Prospecting Program Management on TAL build prioritization for the region, without owning the build itself.
- Manage and develop the region's Demand Gen Ops Individual Contributor(s)
Preferred Qualifications:- Experience across Ops, BDR, or Marketing roles, including 2+ years of leadership experience.
- Track record operating credibly with senior stakeholders on both revenue and marketing sides.
- Comfortable diagnosing performance issues from data, without owning the underlying reporting infrastructure.
- Experience holding cross-functional partners to commitments without formal authority over them.
- People management experience, or readiness to take it on.
| Location: Hybrid role 3 days in office (Atlanta, GA; Dallas, TX)
