Market Intelligence and Business Case Preparation - Strategic Market, Customer & Competitive Analysis, Business Case
- Develop a thorough understanding of the overall market, including overall size/growth by submarkets & applications, industry trends/landscape, competitive & customer insights
- Lead efforts in supporting the development of product requirement specification & business case including a detailed assessment of markets, competition, customer/ business growth plans, and specific levers driving topline revenue and operating profit for the product platforms.
Portfolio Strategy & Opportunity
- Develop Product Line Roadmaps and secure portfolio competitiveness at the target markets.
- Lead voice of the customer (VOC), primary and secondary research to facilitate the development of product strategies, product plans, and identification of new products and service opportunities.
- Identify and lead strategic projects to evaluate and provide strategic direction for innovative growth opportunities that leverage technology trends, market trends, and integrated solutions.
80/20 Complexity Reduction, Strategic Pricing, Mix Up, Demand Shaping & Sales Funnel Development
- Drive portfolio simplification & complexity reduction for margin expansion using core 80/20 principles
- Lead strategic marketing and sales efforts in funnel development for business growth opportunities
- Drive strategic price positioning and value pricing efforts to drive margin expansion.
- Drive product mix shift and demand shaping strategies to expand margin
Manage New Product Introductions From Concept Development To Commercialization
- Lead VOC to identify market requirements and trends to drive continuous improvements and to identify product enhancement opportunities.
- Work closely with global new product development teams & coordinate cross-functional activities including product definition, product development, pricing, market introduction, sales tools, and promotion plans.
- Drive PMO to lead NPD Stage-Gate processes to launch new products from concept to full commercialization
- Working closely with Finance, leading the development of the pro forma with complete financial analysis and sales forecast for all proposed new products.
- Develop the positioning strategy of all products and services considering the price, volume, share, and profitability.
- Partners with Engineering and operations leaders in prioritization and scoping of critical product development projects. Ensures product development meets customer expectations and timelines.
Go-To-Market Execution & Launch
- Lead marketing to develop and deliver training materials to support training programs.
- Lead subject matter experts for assigned products to support internal team, field sales, distributors and end users.
- Partner and collaborate with sales and commercial leaders to identify growth opportunities and drive new product customer penetration.
- Drive the marketing communications team to develop appropriate collateral support for catalogs, launch kits, competitive alerts, sales communications, instruction sheets, etc. ensuring a successful commercial launch.
Portfolio Lifecycle Management, SIOP & Working Capital Optimization
- Lead all product line marketing-related activities and champion cross-functional activities to maximize overall product line performance including revenue growth, margin improvement, cost reduction, quality and delivery.
- Manage and oversee product specification, cost, quality, delivery, and data integrity for the coupling division in China
- Monitor and assess competitive products and programs and develop and implement proactive strategies to strengthen the product line’s competitive edge.
- Evaluate assigned portfolio for obsolescence and communicate recommended product replacement.
- Active participation in SIOP process, providing guidance on new product demand streams, relevant mix shifts, product life cycle events, in alignment with defined process needs
- Collaborates with internal business partners to ensure alignment on demand forecast, manufacturing plans, new product introductions, supplier performance and other related opportunities
PROFESSIONAL EXPERIENCE/QUALIFICATIONS
- Bachelor’s degree in engineering, operations, business/marketing, MBA strongly preferred.
- Minimum 3 years of Product Management, Marketing, Strategy, Engineering, Business Development or related experience.
- 3 yrs plus hands on sales, application engineering and/or design engineering experience; proven track record of customer insight, application and business development, product design, VAVE or localization, with tangible growth result.
- 80/20 product line simplification and product line management experience.
- Strong leadership skills with the ability to communicate, interact, and influence at all levels of the organization to drive results. Excellent presentation and written communication skills.
- Strong organizational and problem-solving skills. Solid experience interacting with both internal and external stakeholder, and develop trusted, respectful relationships internally and externally.
- Strong financial and business acumen, Proven ability to conduct complex financial analyses, develop financial models and interpret P&L statements.
- High level of personal initiative, energy and ownership of business results, can lead courageously, to drive large cross-functional teams to success in challenging situations.
- Ability to develop strategic plans and drive tactical execution
- Strong program and project management skills to manage a portfolio of projects with optimum cost, schedule, and quality
Travel: 30-35%
Key Responsibilities
