Position Summary: Sr. Manager, Omni-Channel ServicesThe Sr. Manager, Services Marketing, reporting to the VP of Omnichannel Marketing, will lead the marketing strategy and execution for Guitar Center's core services, including Financing, Pro Coverage, Rentals, Repairs, and Lessons.
This role will be responsible for increasing awareness, adoption, engagement, retention, and revenue across the services portfolio. Lessons will be a significant area of focus, requiring close partnership with Marketing, Store Operations, CRM, Digital, Creative, Media, Analytics, and Services leadership to drive enrollment and strengthen its role in the customer journey.
The Sr. Manager will also contribute to broader campaign ideation and support partnerships, sponsorships, competitions, brand-building, and culture-driving initiatives.
Core Responsibilities- Own the marketing strategy and activation plans for Financing, Pro Coverage, Rentals, Repairs, and Lessons.
- Develop clear customer value propositions, messaging, channel plans, timelines, and measurement frameworks.
- Lead integrated marketing programs that drive service awareness, adoption, retention, revenue, and customer lifetime value.
- Build and execute marketing strategies for Lessons focused on enrollment, engagement, retention, and local store activation.
- Partner with CRM, Digital, Media, Creative, Store Operations, Services, and Analytics teams to activate programs across customer touchpoints.
- Integrate services into relevant product, promotional, lifecycle, and seasonal campaigns.
- Support campaign ideation and broader integrated marketing planning without serving as the primary campaign lead.
- Support partnerships, sponsorships, competitions, contests, and promotional activations.
- Contribute to brand-building and culture-driving initiatives that strengthen Guitar Center's connection with musicians and local communities.
- Manage program timelines, deliverables, performance reporting, and post-campaign learnings.
To join our band, you'll need the following experience:- 8+ years of experience in services marketing, integrated marketing, brand marketing, omnichannel marketing, or a related field.
- Experience marketing services, memberships, protection plans, education, rentals, repairs, financing, or similar customer solutions.
- Proven ability to translate complex offerings into clear customer-facing marketing programs.
- Experience developing integrated plans across digital, CRM, media, social, creative, retail, and local marketing channels.
- Strong cross-functional partnership experience across Marketing, Operations, Analytics, Finance, and Store teams.
- Experience supporting partnerships, sponsorships, competitions, or promotional activations preferred.
- Retail, eCommerce, music, lifestyle, education, or consumer services experience preferred.
Key Skills - Services marketing and customer lifecycle strategy.
- Strong business and financial acumen.
- Cross-functional leadership and influence.
- Program and project management.
- Customer segmentation, messaging, and channel planning.
- Performance measurement and optimization.
- Strong communication, organization, and problem-solving skills.
- Collaborative, proactive, and execution-focused working style.
Why Guitar Center? Here's just some of the rewards:For our employees who are musicians we offer the unique opportunity of gig leave--take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.
Pay Rate: $135,000 - $150,000/yr depending on background and experience.
This position is eligible to participate in the Guitar Center Company bonus program based on Company performance.
The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations.
Love this gig and want to apply?Send your resume and cover letter today along with salary expectations!
