OverviewAs Director of Channel Marketing, you will develop and execute training plans that elevate ZAGG's retail presence and improve accessory sales velocity. You'll partner cross-functionally to design compelling training tools, content, and field experiences-and equally important, you'll
coach your MSM team, resolve interpersonal challenges, guide their growth, and create an environment of camaraderie and accountability.
You will also oversee team reporting, field performance dashboards, insights consolidation, and the development of training-enablement tools that help ensure consistency and clarity across all market regions. As a key part of the channel marketing leadership team, your influence will help shape how ZAGG shows up, executes, and wins at retail.
This role reports to the VP of Product and Channel Marketing. Your responsibilities include
Team Leadership & People Development- Lead, coach, and mentor the MSM team to ensure high performance, growth, and strong team morale.
- Foster a culture of motivation, camaraderie, accountability, and psychological safety-where ideas are shared and feedback is constructive.
- Use strong interpersonal and conflict-resolution skills to navigate team dynamics, address performance challenges, and facilitate productive outcomes.
- Conduct performance reviews, deliver coaching plans, recognize achievements, and ensure development pathways for each team member.
- Create and maintain communication rhythms that promote team alignment, shared learning, and consistent execution across regions.
Training Strategy & Field Execution- Develop weekly, monthly, and quarterly training plans aligned with ZAGG's 12-month retail marketing roadmap.
- Own a cadence of communication with MSMs, sales leadership, and retail partners to ensure programs are clear, effective, and scalable.
- Work cross-functionally to create impactful training tools-including scripts, demos, digital assets, storytelling aids, and platform-based training modules.
- Support the optimization, and usage of a ZAGG Zone, a hosted digital training platform and other enablement tools.
- Ensure training messaging and execution consistently reinforce brand identity and product value.
Tools, Reporting, and Field Insights- Build effective training and reporting tools that streamline field execution, including templates, dashboards, playbooks, performance trackers, and route planning tools.
- Develop a consistent performance model and KPI framework to evaluate training impact and field team effectiveness.
- Consolidate weekly MSM insights into actionable summaries for ZAGG leadership, providing visibility into opportunities, challenges, and market dynamics.
- Partner with analytics, sales, and marketing teams to create data-driven strategies that elevate sell-through results.
Cross-Functional & Partner Collaboration- Collaborate with product marketing, channel marketing, and sales teams to ensure training is integrated early in the GTM process.
- Work with retail partners on collaborative training initiatives, events, and knowledge-sharing programs.
- Ensure training content and field execution reflect current marketing campaigns, launch priorities, and partner expectations.
- Participate in retailer events, training summits, and large-format initiatives, overseeing planning, staffing, tools, and resources.
Team Operations & Administrative Responsibilities- Oversee team administrative tasks, including expense report approvals, training schedules, and documentation.
- Manage staffing plans and assist in recruiting new MSM team members as coverage expands nationwide.
- Ensure compliance with internal processes, confidentiality, and operational standards.
Qualifications- 10+ years in a training leadership, field marketing, or channel marketing role.
- Demonstrated experience managing teams, coaching performance, and cultivating strong interpersonal dynamics.
- Strong conflict-resolution, relationship-building, and team-motivation skill set.
- Experience developing training content, programs, tools, or enablement platforms.
- Consumer electronics or consumer products experience strongly preferred.
- Strong analytical skills with experience in reporting, KPI tracking, and data-driven decision-making.
- Highly organized, detail-oriented, and capable of managing multiple concurrent priorities.
- Excellent communication skills-verbal, written, and presentation.
- Experience working cross-functionally with sales, marketing, and retail partners.
- Bachelor's degree in marketing, communications, business administration, or a related discipline.
- Some travel required.
Skills- Proven success improving retail sell-through via training and field activation.
- Strong people-management skills with the ability to coach, motivate, and guide team members' growth.
- High emotional intelligence with an aptitude for interpersonal relationship management.
- Skilled in navigating conflict, aligning individuals, and reinforcing team culture.
- Ability to build, evolve, and manage field team tools, reporting structures, and enablement assets.
- Strategic thinker with the ability to connect training solutions to revenue-driving outcomes.
- Strong negotiation and communication capabilities.
- Self-starter with a collaborative style and comfort working across all levels of the organization.
