Job Posting Title:
Sr Manager, Mktg Strat & Campaign Mobilization
Req ID:
Job Description:
This Strategy and Campaign Mobilization role works across segments, strategy and research teams to understand business needs, develop a throughline, and coordinate the development of cross-company moments throughout a campaign. The ideal candidate has a passion for entertainment and a strategic mindset, with a proven ability to set a vision, build cross-functional alignment, and mobilize diverse teams around a shared campaign narrative.
Responsibilities:- Partner across segments, regions, strategy, and research teams to understand each stakeholder's needs for centralized, cross-company campaigns, then shape those inputs into a clear connected story that stays consistent while flexing for different teams.
- Develop a deep understanding of our most valuable franchises and translate that insight into new ideas that drive relevance, affinity, and long-term fandom.
- Manage multiple workstreams across a large, matrixed group of partners, with various deadlines, constraints, and stakeholder needs.
- Run the day-to-day coordination of company-wide campaign moments, keeping partners aligned, managing timelines, and resolving issues. Serve as the main point of contact for partners bringing these moments to life across business lines.
- Work alongside the Creative and Go-To-Market team to ensure creative assets and activations stay true to each campaign's story and objectives.
- Adapt a 1+1=3 mindset to proactively identify and secure synergy opportunities across the company.
- Track and learn from the performance of cross-company campaigns, using data to find ways to keep getting smarter.
- Keep a pulse on industry trends, consumer behavior, and competitors to shape how the team approaches strategy and mobilization for future campaigns.
Qualifications:- 7+ years of experience in brand marketing, strategy, or related roles, preferably in the entertainment industry.
- Knowledge about Disney IP and passion for the brands and franchises are a plus.
- Strong understanding of brand and marketing strategy, with a demonstrated ability to build a strategic throughline and mobilize cross-functional partners around it.
- Excellent communicator with the ability to present to large groups, build relationships and alignment, and influence stakeholders across a large, matrixed organization.
- Strong analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions.
- Excellent project management skills, with the ability to manage multiple complex workstreams simultaneously and meet deadlines in a fast-paced environment.
- Passion for entertainment and pop culture, with a finger on the pulse of current trends and industry developments.
Education:- Bachelor's degree in marketing, communications, or related field, or equivalent experience
- MBA or advanced degree preferred.
The hiring range for this position in Burbank, CA is $139,200 - $186,600 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Job Posting Segment:
Unified Marketing
Job Posting Primary Business:
Brand, Franchise, Synergy
Primary Job Posting Category:
Brand Marketing
Employment Type:
Full time
Primary City, State, Region, Postal Code:
Burbank, CA, USA
Alternate City, State, Region, Postal Code:
Date Posted:
2026-10-05
