Requisition ID: 35404
Senior Manager, Marketing ExcellenceJOB SUMMARYStrategic and results-driven leader responsible for driving the advancement of world-class marketing practices through the standardization, adoption, and continuous improvement of marketing frameworks, tools, processes, training, and governance. As a key member of the Marketing Center of Excellence, this role enables a unified marketing mindset across the enterprise, strengthens core marketing capabilities, and fosters a more connected global marketing community. Partnering closely with global and regional marketing, commercial excellence, market intelligence, product management, communications, and digital teams, this leader champions marketing as a strategic growth driver by strengthening capabilities in strategic marketing, customer-centric commercialization, launch excellence, demand generation, omnichannel engagement, and performance measurement. The ideal candidate combines deep marketing expertise, change leadership, and operational rigor with the ability to influence across a complex global matrix organization and build a culture of continuous learning, accountability, and best-practice sharing.
ESSENTIAL DUTIES AND RESPONSIBILITIESMarketing Center of Excellence
- Facilitate the Global Marketing Center of Excellence, establishing a forum for alignment, capability development, strategic communication, and best-practice exchange across regions and business units
- Support cross-functional and cross-regional collaboration to ensure consistency in marketing approaches while enabling local market flexibility
- Develop and implement enterprise standards, methodologies, tools, and best practices that elevate marketing effectiveness and business impact
- Benchmark internal marketing capabilities against industry-leading medical device and healthcare organizations and translate insights into capability-building initiatives
- Foster a culture of continuous improvement, innovation, and knowledge sharing across the global marketing community.
Commercialization & Launch Excellence
- Lead the design, implementation, and continuous improvement of the Marketing Excellence framework, including business case templates, opportunity assessment, commercialization and go-to-market plans
- Align framework with enterprise governance and new product development (NPD) processes to ensure marketing is embedded across the product lifecycle
- Develop and deliver training programs to upskill marketing teams on strategic planning, commercialization and go-to-market planning, launch excellence, campaign development, and performance measurement
- Create and maintain standardized templates, playbooks, tools, and best practices to drive consistency and quality
- Maintain governance over marketing processes, ensuring alignment with compliance, brand, and business standards
- Facilitate workshops and working sessions to embed the framework across global and regional marketing teams.
- Monitor adoption and effectiveness of tools and training, iterating based on feedback and business needs
Marketing Performance & Effectiveness
- Define and implement key performance indicators (KPIs) to measure marketing effectiveness, campaign performance, commercialization success, and capability maturity
- Partner with Commercial Analytics and Market Intelligence teams to strengthen data-driven decision making
- Drive adoption of outcome-based measurement practices that connect marketing activities to commercial performance and business growth
- Identify opportunities to improve return on marketing investment through analytics, process optimization, and capability enhancement
MINIMUM QUALIFICATION REQUIREMENTSEducation
Knowledge necessary to perform in this position is generally acquired through a bachelor's degree in Marketing, Business Administration or related field. MBA preferred.
Experience
Minimum of 10 years of management experience with specific focus on marketing and cross-functional leadership. Strong preference for experience in medical device or healthcare fields.
Skills
- Expertise in strategic marketing, marketing operations, commercialization excellence, and go-to-market strategy.
- Strong understanding of customer-centric and omni-channel marketing strategy and market segmentation methodologies.
- Proven success in building and scaling marketing frameworks, templates, and toolkits, and capability-building programs.
- Proven ability to lead organizational change and drive adoption across complex global organizations.
- Experience establishing governance models, councils, and communities of practice.
- Knowledge of portfolio management, stage-gate innovation processes, and product lifecycle management frameworks.
- Familiarity with contemporary marketing technologies, CRM platforms, digital engagement platforms, and AI-enabled marketing capabilities.
- Strong analytical skills with proven proficiency in interpreting marketing performance data and translating insights into action.
- Skilled in developing and delivering training programs to build marketing capabilities.
- Experience in portfolio management mapping, prioritizing and optimizing marketing initiatives across business units.
- Strong executive presence with the ability to influence stakeholders at all levels throughout the organization.
- Excellent communication and stakeholder management abilities.
- Experience working in matrixed, global organizations.
-Or-
An equivalent competency level acquired through a variation of these qualifications may be considered.
PHYSICAL REQUIREMENTSTypical Office Environment requirements include: reading, speaking, hearing, close vision, walking, bending, sitting, and occasional lifting up to 20 pounds.
Travel required 10 - 20%
Target Pay Range: $163,100.00 to $203,900.00 - Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data
Target Bonus on Base: 20.0%
We anticipate this requisition will be open for a minimum of five days, from 9/23/2026. We encourage your prompt application.
At Terumo Blood and Cell Technologies, we provide competitive total reward offerings that consist of compensation, benefits, recognition, along with a wealth of other well-being, work-life and recognition programs which support in unlocking the potential for you and your family. Included in our expansive list of benefits offerings are multiple group medical, dental and vision plans, a robust wellness program, life insurance and disability coverages, also a variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance and much more. To help you save for retirement, we offer a 401(k) plan with a matching contribution and for work-life balance we have vacation and sick time programs for associates. For us, it's about protecting the personal welfare of our associates and their families, helping to achieve personal goals and offering those extra touches for convenience, security and overall peace of mind.
