Bachelor's degree in marketing, management, sports management, or a related field; advanced education is a plus
Minimum 6 years of experience in sponsorship and/or experiential marketing, preferably in an agency context
At least 4 years in a managerial role, including 2 years managing direct reports
Demonstrated project management and client interfacing experience with proven case studies
Strong proficiency in experiential marketing and consumer engagement strategies
Excellent project management and communication skills
Corporate or agency experience is essential
Responsibilities
Manage and coordinate workflow for client projects, including onboarding new clients
Develop comprehensive sponsorship and experiential marketing strategies aligned with client goals
Lead the planning and execution of national and touring marketing activations
Collaborate with sports and entertainment partners to maximize contractual assets
Work with internal and external teams to ensure brand consistency across activations
Create strategic marketing plans with detailed activation and content strategies
Oversee development of innovative experiential marketing solutions
Benefits
Opportunities for personal and professional growth within a dynamic team
Work in a collaborative, cross-functional environment
Gain exposure to high-profile sponsorship and experiential marketing projects
Access to internal agency resources to enhance project delivery
Active involvement in developing strategic marketing initiatives
Full Job Description
CSE is looking for a Sr. Manager, Experiential Marketing with at least 6+ years of sponsorship and experiential marketing experience to lead client engagement, sponsorship and experiential strategy development, and management of the experiential marketing team.
Responsibilities:
Manage, develop and coordinate workflow for assigned client projects, including new client engagements
Develop an overarching sponsorship and experiential marketing strategy based on client marketing/business objectives and desired target audience(s)
Lead planning and deployment of national/touring activations
Collaborate with sports & entertainment properties to fully execute contractual assets and yield strong results for clients
Collaborate with internal Account Directors and/or client account teams on project development to ensure consistency across market activations
Develop strategic marketing plans with sponsorship assets, inclusive of activation plans, creative and content strategy, and recaps showcasing success and ROI
Lead the development of strategically creative experiential marketing solutions
Work cross-functionally with client's various departments and their respective agencies
Utilize internal agency resources and teams to deliver best-in-class work for clients
Acquire in-depth knowledge of client business and their sponsored properties, including key issues, competitive situation, and industry trends
Manage personnel assigned to the client/project team, including team member development and growth
Collaborate with experiential team members to develop project plans and manage objectives
Assist with the development of annual planning
Lead internal cross-functional project meetings and external client status meetings
Report on project and/or account activities and provide status reports
Manage departmental processes, oversee internal department accounting (billing, job codes, reconciliation), and manage internal project communication
Develop cost estimates for client projects, and assemble, recommend, and monitor budgets and expenses to manage realistic expectations for clients
Oversee and negotiate vendor contracts on behalf of clients
Seek new opportunities for growth with assigned clients; support account service lead(s) with account management, development and communication
Requirements:
Bachelor's degree in marketing, management, sports management, or a related field (advanced education is a plus)
Minimum of 6 years of experience in sponsorship and/or experiential marketing, preferably with an agency
Minimum of 4 years' experience in a managerial role, including at least 2 years managing direct reports
Proven track record, experience, and examples/case studies in project management, sponsorship marketing, client interfacing, and creative ideation
Proficiency with experiential marketing projects and consumer interaction/engagement
Ability to work independently and in a cross-functional team environment
Excellent project management, presentation, and communication skills, with the ability to showcase examples in clear written and verbal formats
Expert client and account management skills in retaining, managing, and growing long-term relationships
Corporate or corporate account (agency) experience essential
Strong organizational and time management skills with the ability to manage multiple projects simultaneously
Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook
CSE Experiential team is currently working in an in office environment.
