CSE is looking for a Sr. Manager, Experiential Marketing with at least 6+ years of sponsorship and experiential marketing experience to lead client engagement, sponsorship and experiential strategy development, and management of the experiential marketing team.
Responsibilities:- Manage, develop and coordinate workflow for assigned client projects, including new client engagements
- Develop an overarching sponsorship and experiential marketing strategy based on client marketing/business objectives and desired target audience(s)
- Lead planning and deployment of national/touring activations
- Collaborate with sports & entertainment properties to fully execute contractual assets and yield strong results for clients
- Collaborate with internal Account Directors and/or client account teams on project development to ensure consistency across market activations
- Develop strategic marketing plans with sponsorship assets, inclusive of activation plans, creative and content strategy, and recaps showcasing success and ROI
- Lead the development of strategically creative experiential marketing solutions
- Work cross-functionally with client's various departments and their respective agencies
- Utilize internal agency resources and teams to deliver best-in-class work for clients
- Acquire in-depth knowledge of client business and their sponsored properties, including key issues, competitive situation, and industry trends
- Manage personnel assigned to the client/project team, including team member development and growth
- Collaborate with experiential team members to develop project plans and manage objectives
- Assist with the development of annual planning
- Lead internal cross-functional project meetings and external client status meetings
- Report on project and/or account activities and provide status reports
- Manage departmental processes, oversee internal department accounting (billing, job codes, reconciliation), and manage internal project communication
- Develop cost estimates for client projects, and assemble, recommend, and monitor budgets and expenses to manage realistic expectations for clients
- Oversee and negotiate vendor contracts on behalf of clients
- Seek new opportunities for growth with assigned clients; support account service lead(s) with account management, development and communication
Requirements:- Bachelor's degree in marketing, management, sports management, or a related field (advanced education is a plus)
- Minimum of 6 years of experience in sponsorship and/or experiential marketing, preferably with an agency
- Minimum of 4 years' experience in a managerial role, including at least 2 years managing direct reports
- Proven track record, experience, and examples/case studies in project management, sponsorship marketing, client interfacing, and creative ideation
- Proficiency with experiential marketing projects and consumer interaction/engagement
- Ability to work independently and in a cross-functional team environment
- Excellent project management, presentation, and communication skills, with the ability to showcase examples in clear written and verbal formats
- Expert client and account management skills in retaining, managing, and growing long-term relationships
- Corporate or corporate account (agency) experience essential
- Strong organizational and time management skills with the ability to manage multiple projects simultaneously
- Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook
- CSE Experiential team is currently working in an in office environment.
