Crocs, Inc

Sr. Manager, Digital Experience Design

Crocs, Inc$139K — $149K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business, marketing, design, or a related field, or equivalent relevant experience.
  • 8+ years of applicable experience in DTC ecommerce experience strategy, preferably within apparel, footwear, or lifestyle brands.
  • 3+ years of experience leading others.
  • Proven experience shaping homepage, PDP, and campaign-driven digital experiences.
  • Experience leading UX research and usability testing to enhance digital experiences.
  • Ability to balance brand storytelling with usability and performance goals.
  • Strong communication skills and ability to influence cross-functional partners.

Responsibilities

  • Lead the digital experience vision for Crocs.com including homepage and campaign-driven journeys.
  • Partner with Digital Product to define UX and UI for new features and functionalities.
  • Translate product requirements into clear user flows and customer journey experiences.
  • Champion cohesive digital experiences that enhance storytelling, usability, and conversion.
  • Conduct UX research and behavioral analysis to identify and mitigate friction points.
  • Utilize analytics and customer insights to prioritize and refine the experience roadmap.
  • Collaborate with multiple teams to ensure successful delivery of experiences.

Benefits

  • Eligible for company incentive program.
  • Medical, dental, and vision coverage.
  • Life and AD&D insurance.
  • Short and long-term disability coverage.
  • Paid time off and employee assistance program.
  • Participation in a 401k with company match.
  • Flexible work schedule options for in-office and remote work.
Full Job Description
Overview

The Sr. Manager of Digital Experience Design for Crocs, Inc. leads the strategy, design, and optimization of digital customer experiences across Crocs' DTC ecosystem. This role shapes and evolves UX/UI across key site journeys, partners cross-functionally to deliver scalable, conversion-focused experiences, and drives execution of the experience roadmap to improve usability, engagement, and business performance.

What You'll Do

  • Lead and evolve the digital experience vision across Crocs.com -including homepage, PDP, and campaign-driven journeys.
  • Partner with Digital Product to define UX and UI for new features, functionality, and platform capabilities.
  • Translate product requirements and business needs into clear user flows, wireframes, and end-to-end customer journey experiences.
  • Champion elevated, cohesive, and brand-right digital experiences that balance storytelling, usability, and conversion.
  • Lead UX research strategy, usability testing, and behavioral analysis to identify friction and inform experience improvements.
  • Use analytics, experimentation insights, and customer research to prioritize and refine the experience roadmap.
  • Collaborate closely with Product, Engineering, Analytics, CRM, and onsite teams to ensure experiences are clearly defined and successfully delivered.
  • Lead and develop a UX team, setting clear expectations and fostering a high standard of quality, accountability, and user-centered thinking.


What You'll Bring to the Table

  • Bachelor's degree in business, marketing, design, or a related field, or equivalent relevant experience.
  • 8+ years of applicable experience in DTC ecommerce experience strategy, preferably within apparel, footwear, or lifestyle brands.
  • 3+ years of experience leading others
  • Proven experience shaping homepage, PDP, and campaign-driven digital experiences and defining UX/UI for new features and capabilities.
  • Experience leading UX research, usability testing, and using customer insights to improve digital experiences.
  • Demonstrated ability to balance brand storytelling with conversion, usability, and performance goals.
  • Comfort translating data, analytics, and experimentation insights into clear experience decisions and roadmaps.
  • Strong communication and storytelling skills, with the ability to influence senior cross-functional partners.
  • Experience leading teams and mentoring designers in a fast-paced, highly collaborative environment.

LI-Onsite

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Title: Sr. Manager, Digital Experience Design

Salary or Pay Range: $139,000 - $149,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.

The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.

Job Category: Corporate

About Crocs, Inc

Crocs, Inc. is an American company that designs, manufactures, and markets casual footwear for men, women, and children. The company was founded in 2002 and is headquartered in Niwot, Colorado. Crocs are made from a proprietary closed-cell resin called Croslite, which is soft, comfortable, and lightweight. Crocs are sold in more than 90 countries around the world and are popular among people who work in healthcare, food service, and other industries that require long periods of standing. Crocs has been recognized for its innovative designs and has won several awards for its products.
Learn more about Crocs, Inc
Size
5,770 employees
Market Cap
$6.6 billion
Industry
Net Income
$312.8 million
Founded
2002
5 Year Trend
+17.4%
Revenue
$1.3 billion
NASDAQ

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