Red Bull

Sr. Manager, Culture Marketing

Red Bull • $100K — $120K *
Santa Monica, CA 90405In-Person
Media
Less than 5 years of experience
Yesterday
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 3-5+ years in marketing with a focus on lifestyle and experiential initiatives
  • Strong knowledge of traditional and innovative brand marketing strategies
  • Experience in event production for live music and cultural events
  • Demonstrated ability in managing projects from concept to execution and budgeting
  • Familiarity with regional and national cultural trends
  • Excellent communication, collaboration, and project management skills
  • Ability to thrive in creative, fast-paced settings with diverse stakeholders

Responsibilities

  • Identify regional opportunities in culture marketing and contribute to strategic planning
  • Lead development and implementation of marketing activations aligned with brand strategy
  • Be the local expert on cultural trends relevant to communities
  • Collaborate with cross-functional teams to ensure seamless event execution
  • Oversee execution of the annual culture marketing business plan, including Red Bull and third-party events
  • Build relationships with local artists and influencers to enhance brand presence
  • Manage resources and budgets for regional culture marketing programs

Benefits

  • Permanent position with eligibility for benefits
  • Travel expectations of 40-50% to engage with various communities
  • Opportunity to work in a creative and dynamic environment
  • Access to a vast network of artists and influencers in the local cultural scene
  • Involvement in high-profile events and initiatives that shape local culture
Full Job Description
The Culture Marketing team is dedicated to building brand relevance by executing programs that foster creativity within communities focused on music, dance, art, and social innovation. The Culture Marketing Manager will support and lead the development and execution of culture-focused marketing projects within their region. Through events, artists, and influencers, the Manager will build local and regional brand affinity while aligning with global strategies. This role includes planning, executing, and managing projects that create strong connections between the brand and the creative community, reporting directly to the Director of Marketing.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • PLANNING & COLLABORATION
    Identify regional opportunities in Culture Marketing and contribute to business planning.
    Lead or support the development and implementation of region marketing activations, ensuring alignment with brand strategy.
    Be the expert on local cultural trends, understanding what is relevant within local communities.
    Collaborate with cross-functional teams (sales, event logistics, media network, field marketing) to ensure seamless event execution.
    Assist in the development of creative concepts and communication tools for stakeholder engagement.
  • EVENTS & PROJECTS
    Oversee or support the execution of the annual Culture Marketing business plan, including Red Bull titled and 3rd party events.
    Ensure events are executed on time, on budget, and in alignment with brand standards.
    Participate in project kick-offs, post-mortem evaluations, and recaps to define and evaluate success.
    Collaborate with Brand, Media Network and Partnership teams to identify opportunities to amplify events and projects.
    Develop and execute below-the-line marketing strategies to support event goals.
  • ARTISTS & INFLUENCERS
    Establish and maintain strong relationships with local artists, opinion leaders, and influencers to amplify brand presence and product trial.
    Identify locally relevant artist stories and cultural moments that align with the brand's values.
    Build and nurture a rich network within the local cultural scene to stay on top of emerging trends and key players.
  • PEOPLE & RESOURCE MANAGEMENT
    Lead or assist in managing resources to ensure the successful delivery of all projects, events, and marketing initiatives.
    Manage the budget for regional culture marketing programs, ensuring cost efficiency and project ROI.


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 3-5+ years of experience in marketing, with a focus on lifestyle, experiential, and culture-related marketing.
  • Strong understanding of both traditional and non-traditional brand marketing strategies.
  • Event production experience for live music and other culture-related events.
  • Proven experience managing projects from concept through to execution, including budget management.
  • Knowledge of regional and national cultural trends and scenes.
  • Excellent collaboration, communication, and project management skills.
  • A demonstrated ability to work in creative, fast-paced environments with multiple stakeholders.
  • Travel 40-50%
  • Permanent
  • Benefits eligible


WHERE YOU'LL BE BASED

Santa MonicaCalifornia, United States

United StatesRed Bull North America

JOIN THE TEAM

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry
Food & Beverages
* Ladders Estimates

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