Title: Senior Manager, Content Programming & Discovery
FLSA Status: Exempt
Supervisor: Vice President, Content Delivery
Location: Reston, VA or Remote (USA)
Department: Content Delivery
Alt Work Eligibility: CWW- Yes, Remote-Yes
Bonus Level: Manager/Director/Other
The starting base pay range for this position is $85,000-$100,000. Individual compensation will be commensurate with candidate's experience. This position is eligible for full benefits, as well as the Manager level annual incentive bonus program.Summary of Position:AVIXA (Audiovisual and Integrated Experience Association) is looking for a strategic, hands-on Senior Manager of Content Programming & Discovery to lead digital programming, content distribution, and audience growth. Reporting to the Vice President of Content Delivery, you will turn business priorities and audience insights into coordinated plans across AVIXA.org, newsletters, events, education, and related digital experiences. You will set standards, lead priority initiatives, and bring teams together around a shared goal: making AVIXA the industry's first stop for knowledge.
What will you do?You will turn AVIXA's business strategy into an editorial plan that reflects industry developments, audience needs, and organizational priorities. That means watching the competitive landscape, finding where AVIXA can offer something distinctive, and setting clear priorities for coverage and distribution. You will also measure how content supports customer growth, tradeshow value, education, and digital engagement, and make thoughtful choices about covering trends without inadvertently amplifying competitors.
You will own day-to-day editorial programming, optimization standards, and audience-intelligence workflows. For decisions involving enterprise priorities, budgets, platforms, or shared resources, you will partner with the Vice President of Content Delivery and the relevant functional leaders.
Your experience in digital media, search, and audience development will help you build a disciplined discovery and audience-intelligence practice. Keyword research, search behavior, audience questions, performance data, and emerging topics will shape editorial priorities and help adjacent teams plan education and live-event programming. You will then put those insights to work across content optimization, metadata, newsletters, web programming, and distribution so AVIXA's work is easier to find and more useful when audiences get there.
A global mindset is essential because audience needs, search behavior, content preferences, and industry priorities vary by region. You will work with regional teams to make our editorial and distribution approach locally relevant while keeping it connected to AVIXA's broader goals. You will also collaborate across Content Delivery, Marketing, Education, Market Intelligence, events, video, and digital product to connect plans and move good ideas forward. We're looking for someone who can build trust, uphold clear editorial standards, and keep audience value at the center. Bonus points for experience with, or a passion for, the AV industry!
Success in this role will be measured by the quality and consistency of programming plans, growth in qualified audience engagement and discoverability, effective use of audience and search insights, timely execution across priority channels, and the ability to drive adoption of shared standards and recommendations by partner teams.
AVIXA is all-in on digital connection, and this role will help shape what comes next. You will have room to test better ways of using content, search, data, and digital programming, and the expectation that you will turn the strongest ideas into repeatable practices. You will work directly with partners across the organization, challenge us when there is a smarter approach, and help make AVIXA an essential industry resource.
Major Duties & Responsibilities:- Lead editorial strategy, content intelligence, and programming direction across AVIXA's priority platforms, using analytics, search behavior, industry trends, competitive analysis and audience insights to inform what AVIXA covers, where it is published, and how it supports organizational goals
- Plan, publish, and optimize digital programming across AVIXA's priority websites and channels, balancing audience engagement with business priorities. Use performance data, market trends, search demand, and opportunities to extend live content into digital storytelling; review results and adjust programming accordingly.
- Manage one staff member focused on community development and audience engagement, setting priorities and quality expectations, providing regular feedback and coaching, and coordinating workload and resources.
- Partner with the digital and live content production teams to translate audience insights, SEO and AEO research, competitive analysis and strategic priorities into actionable editorial briefs, content calendars, content themes, programming recommendations, and distribution guidance.
- Guide content optimization for discovery, usefulness, engagement, conversion paths, SEO, AEO and audience relevance across AVIXA's ecosystem.
- Establish and manage the standards, tools, reporting cadence, and workflows for search, SEO, AEO, analytics, and audience intelligence, ensuring that insights are consistently applied to editorial planning, programming, newsletters, and distribution decisions.
- Apply insights and best practices internationally in regionally-relevant, cost-effective ways, with a particular focus on markets connected to AVIXA events.
- Serve as the content and discovery subject matter expert for the digital product team, providing requirements and recommendations on programming workflows, user experience, SEO, AEO, and cross-functional integrations that improve engagement with AVIXA's content and platforms.
- Collaborate with social media, communications, and community teams to translate editorial priorities and audience insights across channels and identify opportunities for audience engagement and amplification.
- Identify, evaluate, and cultivate content-partnership opportunities with industry, event, and adjacent-market media organizations. Define the editorial value, audience benefit, and distribution expectations for each opportunity, then partner with the content production team to execute mutually valuable content-sharing and distribution initiatives.
- Represent AVIXA at occasional industry and association events, with primarily domestic and some global travel as required.
Qualifications:To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Proven experience as a managing editor, digital content manager, audience-development lead, or comparable role with responsibility for editorial planning, digital publishing, and cross-functional execution
- Demonstrated skill in digital content development, SEO, AEO, content optimization, and audience development
- Demonstrated ability to monitor industry news, emerging trends, competitor activity, and adjacent markets, and translate those signals into timely editorial recommendations
- Exceptional ability in copywriting and editing
- A people-centered approach to serving audiences and members, with experience setting expectations, coaching staff, and developing freelance contributors
- Strong written and spoken English skills; additional language comprehension or fluency is a welcome plus
- Experience working with CMS and digital publishing platforms such as Storyblok, WordPress, Drupal, Brightspot, Arc, etc.
- Experience integrating data into daily editorial decisions, including defining performance measures, interpreting audience and content trends, and communicating actionable insights through analytics platforms such as Amplitude, Google Analytics, Parse.ly, or Chartbeat
- Ability to build trust, communicate clearly, and influence decisions across teams without direct authority
- Demonstrated ability to prioritize competing requests, meet publishing deadlines, and maintain quality across multiple channels and stakeholders
Education:Bachelor's degree helpful but not required
Experience Level: Minimum five years of progressively responsible experience in digital content, editorial management, audience development, or a related field
Technical Skills: Proficiency with CMS and digital publishing platforms, web analytics and reporting tools, keyword and search-research tools, and standard collaboration and productivity software
Other skills: Editorial judgment, strategic prioritization, stakeholder influence, clear communication, and the ability to translate audience and performance insights into actionable recommendations
This description describes the general duties and responsibilities of the position. It is not a complete list of duties and the employee may be required to take on additional duties and responsibilities as required by the needs of the association.
