About the RoleWe're hiring a Sr. Growth Marketing Manager to be a hands-on operator across four core pillars: campaign operations, paid media management, website optimization, and reporting. You'll own paid social advertising end-to-end, take on a portion of our paid search program, and be a critical partner to the Director of Growth Marketing in translating strategy into executed, measurable programs.
This is a high-ownership role for someone who's equally comfortable running a paid social program without an agency, optimizing a paid search budget, building HubSpot workflows, supporting an AEO content strategy, and pulling together a dashboard that ties spend to pipeline.
What You'll DoPaid Media Management
- Own paid social advertising end-to-end (LinkedIn, Meta, and other channels): strategy, execution, creative coordination, budget management, and optimization
- Support management of our paid search program, working closely across our agency partners and helping manage the optimization and scale of this program
- Act as the day-to-day right hand to the Director of Growth Marketing on overall paid media budget management
- Monitor spend and performance across channels to ensure budget is allocated toward what's working
Campaign Operations
- Build and maintain campaign infrastructure in HubSpot: forms, programs, automations, and integrations across our ad platforms
- Partner with our GTM engineer and lifecycle marketer to build HS workflows for lead follow-up and routing
- Work closely with the creative team to gather and coordinate all assets needed for campaign launches, including paid social creative, display images, and landing pages
Website Optimization
- Run conversion rate optimization (CRO) testing across the website
- Own execution of SEO/AEO initiatives, working within AirOps
- Identify and prioritize opportunities to improve on-site conversion and organic/LLM visibility
Reporting
- Support in maintaining dashboards that connect marketing spend, particularly paid media, to down-funnel performance (pipeline, opportunities, revenue)
Who You Are- Analytically Driven: You have strong analytical instincts, and you're comfortable connecting paid media activity directly to pipeline and revenue outcomes.
- A Systems Builder: You enjoy creating infrastructure and repeatable systems, not just running one-off campaigns.
- Cross-Functionally Fluent: You collaborate easily across creative, lifecycle, GTM engineering, and agency partners, and you do it regularly, not occasionally.
Experience- 5-7 years in growth or demand generation marketing, ideally at a B2B SaaS company
- Proven experience owning a paid social program end-to-end: strategy, execution, optimization, and reporting
- Working knowledge of paid search (Google Ads), with comfort partnering with an agency and taking on direct execution over time
- Deep hands-on experience in HubSpot (forms, workflows, programs, reporting): this role requires real fluency, not just familiarity
- Comfort with CRO testing tools and methodology
- Exposure to SEO fundamentals; familiarity with AEO or LLM-search optimization is a plus
Additional InformationThis role is based in New York City at our Soho office. 4x a week in office.
Perks and Benefits (Full-time Employees)- Competitive compensation and equity
- Unlimited PTO
- Up to 100% employer covered monthly healthcare premium (medical, dental, vision)
- Lunch provided via Sharebite, plus dinner for any later in office days.
- Parental leave up to 12 weeks
- Tax free commuter and parking benefits
- Voluntary insurances (Life, Hospital, Critical Illness, Accident)
- Employee Assistance Program (Rightway)
- Free One Medical Membership
- 401k
