Job Description:

We are seeking a results-driven, strategic Senior Growth Marketing Manager to lead pipeline, revenue, and market activation for the North America marketing team. In this role, you will bridge data-driven growth marketing with target account marketing strategies (ABM) to build brand awareness, generate qualified accounts and pipeline, and accelerate revenue within key target accounts and segments.

The ideal candidate thrives at the intersection of market strategy and growth marketing. You will lead marketing pipeline and revenue contribution, order intake support, global-to-market activation, and voice of customer insights across priority growth segments for North America.

This highly cross-functional role will work collaboratively with the entire marketing, business development, and sales organization to drive deeper engagement with priority accounts and support demand generation among targeted prospects in key segments and territories. The ideal candidate will demonstrate an ability to work closely with sales to ensure goal alignment and closed-loop feedback on both digital and field activities. We are looking for a dependable, customer-oriented marketer with excellent communication, time management, and organizational skills. The Sr. Growth Marketing Manager will be responsible for:

• Campaign activation. Translate global campaigns, product launches, ABX programs, and messaging into North America activation plans. Adapt global programs to local market conditions, customer needs, competitive dynamics, and buying-group behaviors. Ensure alignment with global brand, messaging, and campaign standards. Serve as the formal feedback loop from North America into the Global Marketing COEs.
• Field marketing strategy. Prioritize industry events, trade shows, and regional activations. Align field investments to strategic pipeline goals and growth priorities. Build integrated activation plans that connect events, ABX, digital campaigns, content, communications, and sales motions. Measure field marketing ROI and contribution to pipeline generation, opportunity acceleration, and revenue outcomes.
• Growth execution. Prioritize ideal customer profiles and target account prioritization for North America. Develop upper funnel buying group engagement strategies. Identify whitespace and expansion opportunities for new growth.
• Cross-functional collaboration. Leverage customer, competitor, and market insights to identify emerging opportunities and guide marketing programs. Work with product markeitng, brand, integrated marketing, business devleopment, sales leadership, and communications teams to integrate North America insights into future go-to-market messaging and strategies.
• Marketing Success Metrics. Own North America marketing outcomes with a focus on marketing-sourced pipeline, target account engagement, event and field marketing ROI, revenue contribution, order intake contribution, and more.

What will our ideal candidate bring to Fluence?

• 5-8+ years of experience in B2B demand generation, growth marketing, or integrated campaign management, preferably within the energy sector
• Bachelor's in marketing or related discipline
• Proven experience translating global strategy into local growth marketing programs and setting field activation strategy and investment priorities.
• Demonstrated success collaborating with B2B sales and business development teams to co-design outreach playbooks and deliver pipeline metrics
• Hands-on experience with CRM systems, marketing automation platforms, and intent tools.
• Equal parts strategic planner and tactical executor who enjoys building programs from concept through deployment and analysis.
• Highly organized and proficient at managing multiple projects at the same time
• Excellent communication, presentation, and analysis skills
• You are entrepreneurial and work well in a rapidly changing environment