Sr. Growth Marketing Manager

The Sr Growth Marketing Manager is a fully qualified marketing professional responsible for independently designing, executing, and optimizing integrated demand generation programs that drive qualified pipeline and revenue growth. This role applies advanced expertise in digital marketing, account-based marketing, and marketing automation to manage multi-channel campaigns across the buyer lifecycle. Operating with significant autonomy, the Sr Growth Marketing Manager evaluates performance data, adapts strategies to improve outcomes, and partners closely with Sales, Product Marketing, and Revenue Operations to ensure alignment with go-to-market objectives. The impact of this role is measured by measurable contribution to pipeline, campaign performance, and marketing-sourced revenue. Essential Duties & Responsibilities • Design and execute integrated demand generation campaigns across web, email, paid media, social, programmatic advertising, ABM platforms, and events to generate qualified pipeline • Develop account-based marketing strategies aligned to target segments by defining personas, messaging, and channel mix • Manage campaign timelines, budgets, and deliverables by coordinating with cross-functional stakeholders and external vendors • Analyze campaign performance metrics including MQLs, SQLs, pipeline contribution, conversion rates, and ROI to optimize program effectiveness • Collaborate with Sales and SDR teams to align lead qualification criteria, nurture strategies, and campaign follow-up processes • Develop audience segmentation and buyer personas based on data insights, market research, and sales feedback • Leverage marketing automation platforms to build, test, and optimize nurture streams and scoring models • Partner with Product Marketing to refine value propositions and ensure messaging consistency across campaigns • Prepare and deliver performance reports to marketing and executive leadership summarizing impact, insights, and recommendations • Test and iterate creative elements, offers, and channel strategies using structured experimentation methodologies • Ensure accurate campaign tracking and attribution by maintaining data integrity within CRM and marketing systems • Continuously evaluate emerging digital marketing trends, tools, and best practices to improve program performance Recommended Experience & Education Minimum Years of Experience 3-6 years of experience in demand generation within SaaS, financial technology, or marketing technology environments, demonstrating measurable impact on pipeline and revenue growth. Education Level Bachelor's degree in Marketing, Business, or a related field, or equivalent professional experience Knowledge, Skills, & Qualifications Required • Proficiency with marketing automation platforms such as Salesforce Pardot or similar tools • Experience executing multi-channel digital and ABM campaigns • Strong analytical skills with the ability to interpret campaign performance and ROI metrics • Ability to manage cross-functional projects and meet deadlines in a fast-paced environment • Understanding of B2B buyer journeys and lead lifecycle management • Experience collaborating with Sales and Revenue Operations teams • Strong written and verbal communication skills Preferred • Experience in banking technology, FinTech, or regulated industries • Experience with ABM platforms such as Terminus, Demandbase, or 6sense • Advanced reporting and attribution modeling experience • Familiarity with budget forecasting and spend management • Experience mentoring junior marketing team members The salary range for this position is: $94,000 - $117,000 Cool Things to Know Not Just Any Company: Alkami has an awesome diverse and inclusive environment. We have a FUN culture and offer great benefits, including remote-first environment, unlimited paid time off, 401(k) with employer match, and more. Work Authorization: We cannot offer employment sponsorship at this time. Candidates must be eligible to work in the US for full-time employment. Recruiters: We are not looking for outside recruiting firms to help us in this search. Thank you for understanding. Pay Transparency: As of January 1, 2023, new states and locales have enacted pay equity laws that require more pay transparency by employers in the following states: California, Colorado (effective January 1, 2021), Connecticut, Maryland, Nevada, New Jersey, New York, Ohio, Rhode Island and Washington. #LI-REMOTE