What You'll Do Teradata is looking for a Sr. Field Marketing Manager to drive pipeline creation and acceleration for a defined set of industry verticals within North America. This role sits within the Global Field Marketing & Demand Generation organization and partners directly with sales leadership to design and execute account-based marketing programs, vertical demand generation, and executive engagement strategies that contribute measurable sourced and accelerated pipeline. Travel of approximately 25% is expected.
- Own sourced and accelerated pipeline targets for assigned industry verticals, in partnership with sales leadership and Revenue Operations.
- Develop and execute integrated, always-on ABM programs targeting named accounts, spanning events, paid media, content, email, and executive engagement channels.
- Build and maintain account-level buying committee maps for priority accounts, identifying and engaging economic buyers, technical evaluators, and business sponsors.
- Plan and execute field programs including executive roundtables, industry events, trade shows, and virtual programs. Select and measure event investments based on target account attendance and pipeline ROI.
- Partner with sales teams on account planning, pipeline reviews, and quarterly business reviews as a named contributor to deal strategy.
- Work cross-functionally with Product Marketing, Brand, Partner Marketing and Revenue Operations to align messaging, attribution, and program execution.
- Measure, analyze, and report on pipeline contribution and program performance; continuously optimize based on data and field feedback.
Who You'll Work With Our Global Field Marketing and Demand Generation team sits within the Global Revenue organization and is organized around Teradata's global sales units. Field marketers work as direct partners to sales leadership, owning pipeline targets for their verticals and operating as an integrated part of the Revenue team. This is a pipeline-accountable role, and success is measured by sourced and accelerated pipeline.
- Reports to: Sr. Director, Worldwide Field Marketing & Demand Generation
- Primary partners: Americas sales unit leaders and their account executive teams
- Cross-functional partners: Product Marketing, Revenue Operations, Brand, and Partner Marketing
What Makes You a Qualified Candidate - 7+ years of B2B enterprise field marketing or demand generation experience with demonstrated ownership of a sourced pipeline target.
- Hands-on ABM experience: named account list development, buying committee mapping, multi-channel program execution, and intent data interpretation.
- Proven track record of partnering with field sales teams, participating in account planning, QBRs, and deal strategy, not just providing marketing support.
- Deep familiarity with at least one of Teradata's core verticals: Financial Services, Healthcare & Life Sciences, Telecommunications, Manufacturing, Retail, or Public Sector.
What You'll Bring - Experience with ABM and intent data platforms such as Demandbase, 6sense, or equivalent.
- Proficient in using CRM and marketing analytics reporting to measure program ROI, track pipeline contribution, and inform future investment decisions; partners effectively with Revenue Operations to interpret attribution data and optimize campaign performance.
- Familiarity with enterprise data, analytics, AI, cloud infrastructure or other SaaS platforms targeting technically sophisticated enterprise buyers.
- Strong project management and cross-functional collaboration skills; comfortable managing multiple programs across multiple stakeholders simultaneously.
- Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
Why We Think You'll Love Teradata We prioritize a people-first culture because we know our people are at the very heart of our success. We embrace a flexible work model because we trust our people to make decisions about how, when, and where they work. We focus on well-being because we care about our people and their ability to thrive both personally and professionally. We are committed to actively working to foster an inclusive environment that celebrates people for all of who they are.
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