5-7 years of experience in field or local marketing with a focus on lead generation.
Expertise in managing local marketing teams and executing campaigns across multiple locations.
Hands-on knowledge of local digital marketing strategies and SEO best practices.
Proficiency in CRM tools like HubSpot for tracking campaign performance and lead attribution.
Strong budgeting skills with the ability to analyze marketing data and optimize spending.
Excellent relationship-building skills for effective collaboration with stakeholders and vendors.
High proficiency in project management and data reporting, particularly in Excel.
Responsibilities
Lead field marketing teams to develop and execute localized marketing strategies.
Collaborate with General Managers and corporate marketing to enhance brand awareness.
Manage local media planning and buying across various channels.
Implement location-based digital marketing initiatives to drive lead generation.
Track campaign performance and optimize strategies based on data analysis.
Establish and manage marketing budgets while setting KPIs for performance measurement.
Build strong relationships with cross-functional teams and external partners.
Benefits
Opportunity to lead and innovate in a growing field marketing role.
Collaborative work environment with cross-functional teams.
Access to advanced marketing tools and resources.
Professional development opportunities in a dynamic industry.
Full Job Description
Placement Type:
Permanent
Salary:
$115,000-140,000 Salary
Start Date:
Dec 14, 2026
Join us in this new role! Lead field marketing teams and local strategies across home services brands and branches. Partner with General Managers, Operations, and corporate marketing to execute localized campaigns (media, local SEO, events, paid digital) that boost lead generation, brand awareness, and revenue growth.
Required Skills
Field & Local Marketing Leadership: Expertise in managing local/field marketing teams, executing local campaigns, and scaling best practices across multi-location operations.
Local Media Planning & Buying: Experience negotiating, purchasing, and managing traditional and local media (radio, TV, print, direct mail, OOH, and community sponsorships).
Local Digital Marketing & SEO: Hands-on knowledge of location-based digital strategy, Google Business Profile management, citation consistency, directory listings, and Google Local Services Ads (LSA).
CRM & Campaign Tracking: Proficiency with HubSpot or similar CRM/marketing automation tools for lead attribution, campaign performance tracking, and sales handoffs.
Budgeting & Performance Analytics: Strong ability to manage location-level marketing budgets, establish KPIs (CPL, conversion rates, ROI), analyze lead data, and optimize spend.
Stakeholder Management & Collaboration: Excellent relationship-building skills to partner with branch General Managers, cross-functional teams, agency partners, and media vendors.
Project Management: High proficiency in Excel, data reporting, and prioritizing competing tasks in a fast-paced environment.
Preferred Skills
Trade/Home Services Industry Expertise (HVAC, plumbing, electrical, or residential trades).
Background in agency account management or client-facing multi-unit marketing roles.
Years of Experience
Minimum of 5 years of experience in field, local, or multi-location marketing with a proven record of lead generation.
Industry Experience
Field marketing, multi-location/multi-unit operations, or agency/client-facing roles.
Preferred: Home services or residential trade industries (HVAC, plumbing, electrical).
